WGUlD174lObjectivelAssessmentlReview l(Latestl2025/l2026lUpdate)lMarketingl Managementl|lQsl&lAs|lGradelA|l100%l Correctl(VerifiedlAnswers)
Q:lAlcompanylinlalcompetitivelindustrylneedsltolconductlanlinternallandlexternallcompanylan alysisltoldeterminelfuturelmarketinglstrategies.l
Whichlformloflanalysislshouldlthelcompanyluse?
Answer:
A.lPorter'slFivelForcesl B.lRequirements C.lSWOT D.lPortfoliol
CorrectlAnswer:lC.lSWOT
Q:lAlgrocerylstore'slmarketinglplanlstateslthatlthelcompanylwilllpurchaselbillboardladvertisin glspacelduringlthelfirstlthreelmonthsloflthelyear.l
Atlwhichlplanningllevellhaslthelstatementlbeenlwritten?
Answer:
A.lBasic B.lStrategicl C.lTacticall D.lDynamicl
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CorrectlAnswer:l
C.lTactical
Q:lThreatloflNewlEntrantsl
(PorterslFivelForces)
Answer:
NewlEntrantslputlpressurelonlcurrentlorganizationlwithinlanlindustrylthroughltheirldesireltolgai nlmarketlshare.lItlputslpressurelonlprices,lcosts,landlrateloflinvestmentlneededltolsustain.l Barriersltolentrylrestrictlthelthreatloflnewlentrants.lHighlBarries,llowlthreat.l LowlBarriers,lhighlthreat.l
lSourcesloflentrylbarriers:l
-lCapitallrequirementsl -lGovernmentlpolicies.l -lCustomerlswitchinglcosts -supply-sideleconomiesloflscale.
Q:lThreatloflSubstitutesl
(PorterslFivelForces)
Answer:
Alsubstitutelproductluseslaldifferentltechnologyltoltryltolsolvelthelsameleconomiclneed.l
PotentiallFactors:l
-lBuyer'slswitchinglcosts -lPerceivedllevelloflproductldifferentiation -lEaseloflsubstitutionl -lAvailabilityloflcloselsubstitutes
Q:lPowerloflCustomer
Answer: 2 / 4
Thelabilityloflthelcustomerltolputlthelfirmlunderlpressurel(alsolaffectslcustomer'slsensitivityltol pricelchanges)
PotentiallFactors:l
-lDegreelofldependencyluponlexistinglchannellofldistributionl -Buyerlswitchinglcosts -lBuyerlinfo.lAvailability -lBuyerlpricelsensitivity
Q:lPowerloflSupplier
Answer:
Suppliersloflrawlmaterial,lcomponents,llabor,landlservicesl(expertise),ltolthelfirmlcanlbelalsour celoflpowerloverlthelfirmlwhenltherelarelfewlsubstituteslavailable.l
PotentiallFactors:l
-lSupplierlswitchinglcosts -lImpactloflinputslonlcostslandldifferentiation -lPresenceloflsubstitutelinputs.l -lStrengthlofldistributionlchannel -lEmployeelsolidarity -lSupplierlcompetition
Q:lCompetitionlinlthelIndustry
Answer:
Thelintensityloflthelrivalryldetermineslcompetitivenessloflthelindustry.l (Positioningldependslonlhowlpubliclperceiveslalproductlandldistinguisheslitlfromlitslcompetitor s).l
PotentiallFactors:l
-lSustainablelcompetitiveladvantagelthroughlinnovationl -llevellofladvertisinglexpensel -lfirmlconcentrationlratio -lcompetitionlbetweenlonlinelandlofflinelorganizations.
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Q:lPrimarylData
Answer:
Datalcollectedlspecificallylforlthislresearchlquestion.l
Questionnaires,lfocuslgroups,lsociallmedia,lsurveys.
Q:lSecondarylData
Answer:
Datalcollectedlforlsomelotherlpurposelthanlthelproblemlcurrentlylbeinglconsidered.l
Comeslfromlpubliclsourcesllikelgovernmentlwebsiteslorlwebsiteslinlgeneral,lliterature,lperiodic als,letc.
Q:lAlsociallmedialmanagerluseslinformationlpostedlbylcustomerslonlthelbusiness'slsociallnet workinglwebpage.l
Whichltypeloflresearchldatalislbeingldemonstratedlhere?
Answer:
A.lMinorl B.lPrimaryl C.lSecondary D.lBrand
CorrectlAnswer:l
B.lPrimary
Q:lPuffery
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