WGU D174 OA Review (Passed) Rated A+ form Answer- raw materials are transformed into final product to meet a market need time Answer- marketing when product is available when needed ownership Answer- when product is exchanged with customer place Answer- product is available at a convenient location customer satisfation Answer- how much the customer likes the product strategic (big M) marketing Answer- understanding of market, competitors, and other external forces, coupled with attention to internal capabilities tactical (little m) marketing Answer- specific programs and tactics aimed at customers and other stakeholders stars Answer- building future of business and deserving any needed investment (h,h) cash cows Answer- internal cash generation for firm (h,l) dogs Answer- potential high cash users and prime candidates (l,l) problem children, question mark Answer- high cash needs, can convert to stars (l,h) external SWOT factors Answer- -political/legal/ethical -technological -natural -sociocultural/demographic -economic internal SWOT factors Answer- -firm structure and systems -firm culture -firm leadership -firm resources
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