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WGU D098 DIGITAL MAR KETING
ASSESSMENT | 50 QUESTIONS WITH
100% CORRECT ANSWERS | VERIFIED |
LATEST UPDATE
Question : An independent book retailer hosts private monthly
book readings for existing customers to strengthen relationships with customers and increase sales of new books.Which stage of the consumer buying journey is this book retailer targeting?
Correct answer: Loyalty loop
Question : A user downloads a free game to a smartphone.
Before the game begins, a digital message from the game company appears across the bottom of the screen promoting the game's new features. The user can exit this message.Which type of content is this user receiving?
Correct answer: Pop-up
Question : Which common bidding method for display
advertisements has the goal of increasing brand awareness and visibility?
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Clicks Impressions Conversions Views
Correct answer: Impressions
Question : A marketer sends focused queries and sets factors
around experiments, such as advertisement timing, length of time in market, statistical importance, or target region. Which type of testing is being used by this marketer?Content testing Experience testing Usability testing Parameter testing
Correct answer: Parameter testing
Question : An online flower shop had an unexpected surge in
clicks and sales conversions after posting a promotional offer online. Which type of testing will allow the owner to measure the impact of this offer on the user experience?
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Multivariate testing Parameter testing Usability Testing Effectiveness testing
Correct answer: Usability Testing
Question : Which digital marketing technique attempts to
make a website's structure easier to navigate for search engines?Technical optimization Embedded hyperlinks Off-page optimization Website path analysis
Correct answer: Technical optimization
Question : A company bids on keywords to drive more traffic
to its website and creates advertisements around those keywords to be displayed in search results. Which digital marketing approach is this company using?
Correct answer: Pay-per-click
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Question : A company purchases advertisements for certain
keywords and pays each time an ad is clicked by a user.Which digital marketing approach is this company using?
Correct answer: Search engine marketing
Question : An individual is searching for information about a
local band on a music store's website landing page but mistakenly clicks on an ad that takes the individual to another page. The individual can see that the page is on the same website because of the navigation bar. Which action should the individual take to return to the landing page?
Correct answer: Use a breadcrumb link
Question : A company decides to use an email service
provider (ESP) for an upcoming marketing campaign. What should the company consider when choosing this marketing service?