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(WGU D098) BUS3120 OBJECTIVE ASSESSMENT
FINAL EXAM NEWEST 2025 ACTUAL EXAM
COMPLETE 100 QUESTIONS AND CORRECT
DETAILED ANSWERS (VERIFIED ANSWERS)
|ALREADY GRADED A+
- Marketing activities that use electronic devices or the internet
to connect with customers.
- The ANSWER is: Digital Marketing
2. ____ is powerful in 4 fundamental ways:
- Precision targeting
ii. Measurability iii. Information iv. Interconnectivity
- The ANSWER is: Digital Marketing
- Marketers can create defined segments based on data
collected and analyzed.
- The ANSWER is: Precision targeting
- Creates accountability, determines
effectiveness/ineffectiveness, uses measurable KPIs to identify performance
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- The ANSWER is: Measurability
- The complete scope of digital marketing is practiced
electronically, and information is widely available
- The ANSWER is: Information
- Increased cause-related marketing, has massive user-
generated content and social media presence
- The ANSWER is: Interconnectivity
- Involves "pulling" consumers to the product through two-way
communication characterized by the consumer actively seeking marketing content using search engines, web feeds, etc.
- The ANSWER is: Inbound (pull marketing)
- A one-way communication that occurs when marketers send
messages with or w/o consent of the recipients. This includes display advertising on websites, text messaging, emailing, etc.
- The ANSWER is: Outbound (push marketing)
- Based on lifestyle, shopping behaviors, etc. Cannot be done
w/o consumer consent and can be used in conjunction with other forms of targeting based on factors like geography, demographics, etc.
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- The ANSWER is: Behavioral Targeting
- Referred to as "mass customization," products are created to
individual specifications. Ex. Build-A-Bear
- The ANSWER is: Individual Marketing
- Uses a small, clearly defined neighborhood or geographic
area.
- The ANSWER is: Local Marketing
- Provide digital communication support to target and
reinforce messages in other media (i.e. upload TV ads to YouTube to create buzz, trade shows, etc.)
- The ANSWER is: Integrated marketing campaigns (IMCs)
- Has largely static messages across several channels, but
channels don't personalize with the customer's needs.
- The ANSWER is: Multichannel Marketing
- Multichannel Marketing puts the ____ at the center of the
strategy and sends the same message to customers through all channels.
- The ANSWER is: brand
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- The unified communication effort across multiple channels.
Provides customers with a completely seamless and integrated shopping experience from the first to last touchpoint.
- The ANSWER is: Omnichannel Marketing
- Omnichannel Marketing puts the ____ at the center of the
strategy and the message changes and adapts to how the customer responds.
- The ANSWER is: customer
- Is collected directly from the consumer by the company.
- The ANSWER is: First-party Data
- Is the first-party data of another company. Comes directly
from another company's customers based on website activity, social media interactions, and offline sales information.
- The ANSWER is: Second-party Data
- Comes from an outside source and these companies are not
the original data collectors, the original source of data collection is unknown, and the data is available to any company, including its competitors. Collection has no direct connection to customer.