WGU C712 Pre-assessment 2023 Questions and Answers

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WGU C712 Pre-assessment 2023 Questions and Answers (Verified Answers)

• A business sells appliances to individual customers. To increase

revenue, the owner is revising the business strategy to also sell directly to retailers.How will the purchase decisions of these retailers differ from the purchase decisions of individual consumers?--Purchase decisions of consumers require longer time frames.--Purchase decisions of retailers require fewer decision makers.--Purchase decisions of retailers require more complex decisions.--Purchase decisions of consumers require detailed specifications.ANSPur- chase decisions of retailers require more complex decisions.

• business to business marketing
• A gas station owner has decided to add a fresh fruit stand to the con-

venience store. Because the owner does not want to rely too heavily on a limited number of suppliers, the owner is considering obtaining the fruit from several local farmers. 1 / 4

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What type of influence is impacting the owner's purchase decision?--Intrapersonal --Interpersonal --Environmental --Organizational ANSOrganizational

• business to business marketing
• Which interpersonal role do children have in a family's consumer behav-

ior?--They reinforce autonomy.--They create societal opinion leaders.--They reinforce the gender normative roles.--They can make the decisions more collaborative. ANSThey can make the decisions more collaborative.

• consumer behavior
• Which interpersonal factor will greatly influence a family's decision to

buy a new car? 2 / 4

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--Motive --Attitude --Self-concept --Social status ANSSocial status

• consumer behavior
• Consumers' ideal selves provide a personal set of objectives that drive

buying behavior.What impact does appealing to the ideal self have on consumers' purchasing behavior?--It aligns with individual aspirations.--It creates a sense of psychological closure.--It satisfies a feeling of belonging.--It provides consumers with the motivation to be regular buyers. ANSIt aligns with individual aspirations.

• consumer behavior
• Classify each example as either a low-involvement or a high-involvement

purchase decision.Answer options may be used more than once or not at all. Select your answers from the pull-down list. 3 / 4

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milk cereal laptop jewelry

home furnishings:

low low hig h hig h hig h

• consumer behavior
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