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UCLA COMM 10 FINAL EXAM
WITH 100% CORRECT AN SWERS
Question : What are the 4 functions of mass media?
Correct answer: Content
Medium Manifest Latent
Question : What is Content?
Correct answer: the media functions as a source of
information
ex: during elections: newspapers
give you information about election, candidates, etc.
key in helping one vote
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ex: influencing on how you dress by weather
key: specific information you get on weather
Question : What is Medium?
Correct answer: the main function of the media lies
within the elements of the medium itself
ex: going to the movies on a first date in order to
avoid having to talk a lot and thus giving each other a common ground to talk about
Question : What is Manifest?
Correct answer: the function of the media that is
obvious
ex: read a book because one is interested in the plot
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Question : What is Latent?
Correct answer: the function of the media that is
hidden, unintended
ex: listening to radio during breakfast to avoid
talking to husband
Question : What are the 6 (Societal) Functions of
Mass Media?
Correct answer: Status Confirm
Pass on/Enforces traditions, norms, values Narcotizing Effect Services Political System Create Social Cohesion Services Economy
Question : How does it Confirm Status?
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Correct answer: Media confirms status of
organization, people, event by reporting on them; thus making them important
media legitimizes people/issues
ex: Gay student killed: media covered; gay rights got covered
Question : How does it Pass on/Enforces traditions,
norms, values?
Correct answer: Media tells what's right and what's
wrong
certain news tells what to do and makes sure you follow them
usually mass media upholds status quo