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TELUS RATER EXAM LAT EST
UPDATE ACTUAL EXAM 1 30
QUESTIONS AND 100% VERIFIED
CORRECT ANSWERS
GUARANTEED A+ VERIFI ED BY
PROFESSOR
Question 1: AC
CORRECT ANSWER: Ad Creative; The Ad Creative is
an advertisement that can appear
Question 2: LP
CORRECT ANSWER: Landing Page; Where you're
sent when you click the AC. The first page that appears.
Question 3: Query
CORRECT ANSWER: A word or phrase searched for
Question 4: User Intent
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CORRECT ANSWER: What the user is actually
searching for.
Question 5: Content Page
CORRECT ANSWER: The webpage that the user is
currently visiting
Question 6: Business Page
CORRECT ANSWER: A page the advertiser
specifically wants the audience to visit
Question 7: In-Market
CORRECT ANSWER: When the user is in the market
for a product or service
Question 8: Do all queries have the approximate location
provided?
CORRECT ANSWER: No
Question 9: Exact Intent
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CORRECT ANSWER: An ad might address the user's
exact intent
Question 10: Nearby Intent
CORRECT ANSWER: An ad that offers the user an
approximate solution or something that usually goes with the queried item.
Question 11: Only Topical Connection
CORRECT ANSWER: An ad might offer something
that is topically related to the query, but does not address the nearby intent at all
Question 12: Substitutability
CORRECT ANSWER: An ad might offer the user a
product or service that is not exactly what the user queried for. For example, for the user query [lg fridge freezer], an ad of [samsung fridge freezer] might show up. When the ad presents a product or service that has some difference to the queried one, you will have to
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carefully assess how well the advertised product or service is connected to the user's original query.
Question 13: Reasonable Substitute
CORRECT ANSWER: When the user indicates that
they want a certain product / service from a certain brand or provider, and the ad appears to offer the same or a very similar product / service from a different brand, provider or competitor, you should generally consider this as a reasonable substitute / alternative to the queried product / service.
Question 14: Radically Different Alternative/Substitute
CORRECT ANSWER: An ad might offer a very
different alternative that would address the user's needs.For example, for a query [disposable straws], an ad might offer [stainless steel straws] which are reusable. Both of these items address the user's needs for straws in very different ways. While some users might possibly become interested in stainless steel alternatives for their query, most users would not consider stainless steel straws as