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CHAPTER 1: Public Relations Today
T E S T B A N K
Wilcox: Public Relations: Strategies and Tactics, 12e
C H A P T E R 1
Public Relations Today
M U L T I P L E C H O I C E Q U E S T I O N S
Question Title
M/C Question 1
Assessment Type Multiple-choice Question Stem What is the purpose of public relations?Answer Choices
Answer Correct Answer (x) Feedback
- To help an organization
- To propose new marketing
succeed by strategically managing its communications and relationships with key audience groups.X
strategies to an agency, company, or firm
Consider This: Public relations
draws on skills and objectives from many other specialties, but it has its own focused purpose.
LO 1.1: Describe the public
relations field as it exists today.
- To control access to
information about a person or corporation
Consider This: Public relations
draws on skills and objectives from many other specialties, but it has its own focused purpose.
LO 1.1: Describe the public
relations field as it exists today.
d.
To test potential markets for a firm in order to gauge acceptance of new products or services being offered
Consider This: Public relations
draws on skills and objectives from many other specialties, but it has its own focused purpose.
LO 1.1: Describe the public
relations field as it exists today.
Learning Objective
1.1: Describe the public relations field as it exists today
Topic/Concept What Is the Current State of Public Relations?Difficulty Level (mark X where applicable) Easy Moderate Difficult X
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CHAPTER 1: Public Relations Today
Skill Level (mark X where applicable)
Understand the Concepts Apply What You Know Analyze It Evaluate It X
Question Title
M/C Question 2
Assessment Type Multiple-choice Question Stem How did the COVID-19 pandemic affect the public relations industry?Answer Choices
Answer Correct Answer (x) Feedback
- Very little; public relations
funding and company finances remained largely intact.
Consider This: The COVID-19
pandemic affected many people, businesses, and services
worldwide. LO 1.1.1: Outline the
status of the global public relations industry.
- Revenues generated by
public relations campaigns steadily increased across the time frame of the pandemic.
Consider This: The COVID-19
pandemic affected many people, businesses, and services
worldwide. LO 1.1.1: Outline the
status of the global public relations industry.
- A greater number of workers
sought employment in the public relations field.
Consider This: The COVID-19
pandemic affected many people, businesses, and services
worldwide. LO 1.1.1: Outline the
status of the global public relations industry.d.
Revenues were down, but the field remained optimistic that growth opportunities were available.X
Learning Objective
1.1.1: Outline the status of the global public relations industry
Topic/Concept PR Is Resilient Difficulty Level (mark X where applicable) Easy Moderate Difficult X
Skill Level (mark X where applicable)
Remember Understand the Concepts Apply What You Know Analyze It Evaluate It X
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CHAPTER 1: Public Relations Today
Question Title
M/C Question 3
Assessment Type Multiple-choice Question Stem Many of the growth opportunities in public relations can be found in: Answer Choices
Answer Correct Answer (x) Feedback
a. Australia. Consider This: This region of the
world tends to have nations with rapidly expanding economies.
LO 1.1.1: Outline the status of
the global public relations industry.
b. Finland. Consider This: This region of the
world tends to have nations with rapidly expanding economies.
LO 1.1.1: Outline the status of
the global public relations industry.
- Asia-Pacific nations. X
d.
North America. Consider This: This region of the
world tends to have nations with rapidly expanding economies.
LO 1.1.1: Outline the status of
the global public relations industry.
Learning Objective
1.1.1 Outline the status of the global public relations industry
Topic/Concept PR Is Resilient Difficulty Level (mark X where applicable) Easy Moderate Difficult X
Skill Level (mark X where applicable)
Understand the Concepts Apply What You Know Analyze It Evaluate It X
Question Title
M/C Question 4
Assessment Type Multiple-choice 3
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