STUKENT CH 1-13 QUESTIONS

• | Page

STUKENT CH 1-13 QUESTIONS &

ANSWERS 100% CORRECT

Question :Why do companies need marketing?

• to acquire new customers
• to build customer awareness and loyalty
• to increase sales
• all of these

Correct answer:d) all of these

Question :What is defined as a way for business to

interact with people online?

• online networking
• online connecting
• social media marketing
• social media interactions

Correct answer:c) social media marketing

Question :What was the first true social media network?

a) LinkedIn

• | Page

b) Google

c) Facebook

d) MySpace

Correct answer:Myspace

Question :Which of the following most closely represents

the percentage of marketing executives who use social media as part of their marketing strategies

• over 50%
• over 90%
• over 10%
• over 75%

Correct answer:b) over 90%

Question :Which is NOT a sign of a raving fan

• are the strongest of advocates who refer new business

to you by the way they talk about your company

• stand up for your brand on social media when social

bullies try to cause trouble

• | Page

• always share your content
• none of the above

Correct answer:d) none of the above

Question :The relevance score is calculated based on

Correct answer:anticipated positive and negative feedback

Question :Which of the following is NOT a snapchat ad

campaign objective

Correct answer:connect with influencers

Question :Which of the following is NOT an example of

paid social media advertising?

Correct answer:a blog post targeted at millennials

Question :Select the best answer. Immediate return on

investment, exact targeting, and continual traction are all ________ of paid social media marketing.

Correct answer:Benefits

• | Page

Question :Analytics is often described as the study of

historical data to _

• all of these
• evaluate the performance of past decisions
• none of these
• analyze the effects of potential decisions

Correct answer:a) all of these

Question :Which of the following is identified as what

you will to examine in a social media audit

Correct answer:both what's working and not working, and

how your social media marketing efforts are relevant to your social media marketing plan

Question :Which is not among the metrics presented as

important to social media analytics

• audience size
• audience timelines
• conversions