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SMPS CPSM Exam Newest 2025 Complete 100 Questions And Correct Answers (Verified Answers) |Already Graded A+
In a multi office professional services firm, teamwork can best be
enhanced by:
- clarifying management expectations
- building ongoing personal relationships
- sharing common software platforms
- communicating the firm's goals and mission - ANSWER-building
ongoing personal relationships
What is the proper formula used to determine the net multiplier?
- revenue divided by direct labor
- charge out rate divided by hourly rate
- overhead costs divided by direct labor
- total direct labor divided by total labor - ANSWER-revenue divided
by total labor
In training technical staff to become effective account managers, which of the following is most important for them to know?
- project fit in the overall marketing plan 1 / 4
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- firm's hit rate ratio by project type
- cost of pursuing the project
- measuring market success - ANSWER-measuring marketing success
The marketing plan sequence development should be
- strengths, weaknesses, opportunities, threats, financial
- markets, structure, costs, policies, goals, desires
- opportunities, threats, financial, review
- goals, strategies, action plan, schedule, budget - ANSWER-goals,
strategies, action plan, schedule, budget
A firm's long term success will be most often developed through:
- customer satisfaction plan
- marketing plan
- strategic plan
- business development plan - ANSWER-strategic plan
The figure that most accurately reflects the effectiveness of a company's
marketing efforts:
- external rate of return
- marketing costs vs. revenue gained
- revenues per employee
- hit rate of proposals - ANSWER-marketing costs vs. revenue gained 2 / 4
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A marketing plan should be built within the framework of the strategic
plan because:
- it translates company vision into everyday activities of marketing
- most strategic plans fail to include an evaluation of competition
- most strategic plans fail to include an assessment of current market
- most strategic plans fail to include a projection into future markets -
conditions
ANSWER-it translates company vision into everyday activities of marketing
What is the primary benefit of niching?
- increased profitably
- decrease charge ratio
- expand international work
- track the rainmakers performance - ANSWER-increased profitability
Which of the following is a key objective of evidenced based marketing?
- improving performance
- increasing proposal frequency
- expanding capabilities
- increasing credibility - ANSWER-increasing credibility
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To be effective, business development efforts should be part of an
integrated program. This framework of the program should be:
- business plan
- strategic plan
- public relations plan
- marketing plan - ANSWER-marketing plan
Cold calling can be an effective marketing tool when a marketing
professional:
- wants direct contact with clients
- has something unique to offer
- offers services in great demand
- wants quick results - ANSWER-has something unique to offer
A well developed marketing information system will result in:
- more effective marketing efforts and increased success
- less marketing research and more qualified leads
- more profitable decision making from principals of the firm
- less time in delivering proposals and presentations for projects -
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ANSWER-more effective marketing efforts and increased success