SMAD 203 Exam 1 Questions and Answers What does Krug mean by "Dont Make me Think." (4) - Correct Answers ✅- no questions, mental chatter, or errors
- website should be self-explanatory
- users should not have to use any effort
- pages that are confusing will turn customers away
- Correct Answers ✅Self-evidence on a website is like good
Define "self-evident" in relation to Krug's first law of usability.
lighting in store- it just makes everything better What is a convention? Why is it important to use conventions? - Correct Answers ✅- A reoccuring symbol that is universally understood
ex: a red octagon
- Conventions make websites easier to navigate.
Ex: underlined text means hyperlink
F pattern - Correct Answers ✅Users' eyes start scanning the page on the left-hand edge of design for a keyword or point of interest.
- when something interesting is found, they read the line
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SMAD 203 Exam 1 Questions and Answers
- loses effectiveness after first few rows
- ideal for sites that are centered around info points and calls
Z pattern - Correct Answers ✅Users scan across the top left to right, then back to left and repeat throughout the page.
to action points of z pattern - Correct Answers ✅1- logo 2- secondary call to action 3- related info or strong visual element leading to point 4 4- primary call to action What is a persona? Why should you use them? - Correct Answers ✅reliable and realistic representations of your key audience segments for reference.Elements of a persona (5) - Correct Answers ✅1- photo 2- name 3- belonging to some kind of description 4- quote to summarize who they are
5- having a goal:
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