C201 / C 201 Objective Assessment Review (Latest Update 2025 / 2026) Business Acumen | Test Questions with Answers | Grade A | 100% Correct - WGU
Question:
A manufacturer that sells _____ is most likely to employ personal selling.
- private jets to people
- packaged chips all over the world
- scissors with a safety attachment
- generic tea at a low cost
Answer:
- private jets to people
- / 4
Question:
Informative advertising is most apt to be used in which stage of the product life cycle?
- The maturity stage
- The introductory stage
- The decline stage
- The growth stage
Answer:
- The introductory stage
Question:
A leading manufacturer of exercise bicycles ran a full-page advertisement in a health magazine differentiating the price of its bicycle with that of a leading competitor. The manufacturer is using _____.
- reminder-oriented advertising
- a pushing strategy
- advocacy advertising
- comparative advertising
Answer:
- comparative advertising
- / 4
Question:
Blue Computers Inc., a computer manufacturer, provides inner city schools with free computers and wireless Internet access. This is an example of _____.
- creative selling
- rebates that support advertising
- personal selling
- public relations
Answer:
- public relations
Question:
When a pharmaceutical company uses the phrase "ask your doctor" in its ads, the company is using a _____ strategy to appeal directly to the public instead of physicians alone.
- pulling
- rebate
- pushing
- public relations
Answer:
- pulling
- / 4
Question:
The method of determining the minimum sales volume needed at a certain price level to cover all costs is _____.
- market share analysis
- return on sales analysis
- equilibrium pricing analysis
- breakeven analysis
Answer:
- breakeven analysis
Question:
Setting a price relatively high compared to similar goods and then gradually lowering it is a pricing strategy called _____ pricing.
- penetration
- psychological
- skimming
- cost-based
Answer:
- skimming
- / 4