WGU D373 PA - Applies Strategic Marketing Tools and Methodologies | Questions with 100% Correct Answers | Latest Update | Verified
Question: What are target customers?
Correct answer: Customers based on a predefined geographic
boundary
Question: What is market segmentation?
Correct answer: Dividing a market through variables such as
age, gender, education level, family size, occupation, income, and more
Question: What is psychographic?
Correct answer: Focus on the intrinsic traits the target
customer has, such as values, personalities, interests, attitudes, conscious and subconscious motivators, lifestyles, and opinions
Question: What is behavioral?
Correct answer: The way customers go through their decision
making and buying processes, including attitudes towards the brand, the way they use it, and their knowledge base
Question: What is marketing?
Correct answer: The set of institutions and processes for
creating, communicating, delivering, and exchanging offers that have value for customers, clients, partners, and society
Question: What is a Marketing Coordinator?
Correct answer: Entry-level marketing position responsible
for planning, executing, and managing a variety of functions to deliver value to the customer and the organization (1-3 years).
Question: What is a Marketing Director?
Correct answer: Mid-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the customer and the organization, with 7-10 years of experience
Question: What is a Vice President?
Correct answer: Senior-level marketing position responsible
for planning, executing, and managing a variety of functions to deliver value to the customer and the organization, with 11- 15 years of experience
Question: What is a Chief Marketing Officer?
Correct answer: Top-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver value to the customer and the organization, with 20+ years of experience
Question: Who is responsible for ROI (return on
investments)?
Correct answer: Chief marketing officer
Question: What is the traditional marketing mix?
Correct answer: Product, price, place, promotion
Question: What is the expanded marketing mix?
Correct answer: Product, price, place, promotion, people,
process, physical evidence
Question: What is strategy?
Correct answer: Represents what the company intends to do
Question: What is execution?
Correct answer: Represents how the company intends to do it
Question: What are prospects?
Correct answer: Potential customers who haven't bought from
the company yet