PRSA APR EXAM LATEST UPDATE
2023-2024 QUESTIONS AND 100%
VERIFIED CORRECT ANSWERS
GUARANTEED A+ AT FIRST ATTEMPT
- prohibit deceit, misrepresentations, and other fraud in the sale of securities.
Mnemonic-1933-investors need info before they can public sale-no lying of fraud." -
Correct Answer:
- factors that move latent publics (Grunig) - Correct Answer:1. Problem recognition
- Level of involvement (people see themselves as being involved)
(aware something is amiss) 2. Constraint recognition (people see themselves as limited)
- "Rs" of Crisis - Correct Answer:1. Regret- you regret the event 2. Resolution-what you
will do to resolve this 3. Reform-assure this will not happen again 4. Restitiution- no legal judgments (coupons or free services)
- Torts of Privacy - Correct Answer:1. Intrusion 2. Disclosure of personal fact 3. False
light 4. Appropriation (name or likeness) Think-FLDIA
- Types of publics - Correct Answer:All-issue publics (active) Apathetic publics
(inattentive and inactive) Single-issue publics(active on a limited number of issues) Hot- issue publics (respond and become active after being exposed to the issue)
- Categories of publics in the diffusion theory - Correct Answer:1. Innovators- do it first
- Early adopters- most important/influential 3. Early majority-also important-influence 4.
Majority- @ tipping point/has diffused 5. Non adopters/Laggards
- Common mistakes-Crisis Management - Correct Answer:1. Deny there is a problem 2.
- Be self centered
Count yourself/institution as a victim 3. Engage in "Testosterosis" 4. Behave arrogantly
- Stages of Diffusion - Correct Answer:1. Awareness-individual becomes aware of it 2.
Interest-develops interest 3. Evaluation- Asks others for feed back 4. Trial: uses a sample, attends a rally etc. 5. Adoption-Mnemonic- "And I Earned The Accreditation"
5 States of Acceptance (of communication) - Correct Answer:1. Knowledge 2.
Persuasion 3. Decision 4. Implementation 5. Confirmation -Think-Know, Come On!,Decide, Act, Confirm!
- Provisions (ethics) - Correct Answer:1. Free flow of information 2. Fair Competition 3.
Disclose Information 4. Confidentiality 5. Conflict of interest 6. Public Trust in Profession Think Free, Fair, Disclose, Protect Confidential, Conflict of interest, Trust 1 / 2
- "Cs" of Communication - Correct Answer:Clarity, Content, Context, Credibility,
Continuity, Capability, Channels
8-K - Correct Answer:information that needs to be public documented through the SEC- a news release can be qualified. Can triggered by a reporter questions for information that has not been issued publicly. Publically traded organization and/or regulated.
Mnemonic: "kant" wait-information
10-K - Correct Answer:Annual Report must file 60 days after close of companies fiscal year
10-Q - Correct Answer:Quarterly financial Report containing unaudited data-filed 35 days after close of first three fiscal quarters
95% Confidence level - Correct Answer:If the same survey were given repeatedly 95% of the time the results would be the same, falling within the same margin of error
Agenda setting - Correct Answer:fluid, dynamic attempt to get the attention of the media, the public, and/or policy makers
Anti-Trust - Correct Answer:Sherman/Clayton Act- Illegal to engage in activity that ruins competition. Think Anti-trust=Anti-competition
Attitude - Correct Answer:Attitude: a) a mental position with regard to a fact or state; b) a feeling or emotion toward a fact or state (predisposition -emotions or feeling)
Audience specific -tailored message for your specific audience Realistic - make the
objectives challenging but achievable - Correct Answer:
Belief - Correct Answer:Belief: a state or habit of mind in which trust or confidence is placed in some person or thing. (Trust-Faith)
Benchmark Survey - Correct Answer:Survey that is taken of a large target audience prior to a campaign. Research after campaign can be measured against this
Blackouts - Correct Answer:You can't do anything with your stock/benefits: Examples political campaigns and HR matters dealing with retirement changes/employee benefits (60-day blackout before you can change your benefits)
Burden of proof - Correct Answer:Responsibility in a libel case
Census - Correct Answer:100% sample; everyone has a chance to participate; use is universe is <300
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