Practice Test A - Digital Marketing Associate

Practice Test A - Digital Marketing Associate questions with correct answers What is a pixel custom conversion?

• A cookie that lives on every page of the website to capture data
• A preset list of events on Facebook for common actions people take on its website
• An event that a business can define to collect information about actions taken on its website
• A piece of code written by a business to track actions taken on its website - correct answer An

event that a business can define to collect information about actions taken on its website Which two variables are available for split tests? (Choose 2) Bid type Placement Audience Objective - correct answer Audience Placement How many levels exist in the Facebook campaign structure?4 2 5

• - correct answer 3 1 / 3

What action does a business want its customers to take if it selects Engagement as its campaign objective?Visit its website Like a post Remember an ad Make a purchase - correct answer Like a post Which three parameters can be used to reach potential customers and determine a Core Audience? (Choose 3) App Activity Ethnicity Gender Location Age - correct answer Location, Age & Gender What's the difference between reach and impressions?

• Impressions and reach are different words for the same thing, which is how many people saw

an ad.

• Impressions and reach are different words for the same thing, which is how many times an ad

appeared on a screen.

• Impressions refers to how many people saw an ad. Reach refers to how many times an ad

appeared on a screen.

• Impressions refers to how many times an ad appeared on a screen. Reach is an estimate of how

many people saw an ad. - correct answer Impressions refers to how many times an ad appeared on a screen. Reach is an estimate of how many people saw an ad. 2 / 3

A business set up a campaign. During the process, it tested different placements and observed a higher estimated total reach when it selected automatic placements. What caused this result?

• Automatic placements more efficiently distributed the ad bids.
• Automatic placements more efficiently adjusted the cost control.
• Automatic placements more efficiently set up a bid cap.
• Automatic placements more efficiently allocated the ad set budget. - correct answer Automatic

placements more efficiently allocated the ad set budget.When can you include a link to your website?When you promote a post When you create an ad When you create a post When you boost a Page post - correct answer When you create an ad A bank releases a mobile banking app and wants to increase app downloads with its new customers. Which campaign objective should the bank use?App Store Traffic App Lead Generation App Engagement App Installs - correct answer App Installs.The bank should use the App Installs objective, in the Consideration category, if it wants to increase app downloads.

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