Personnel Exam Answered

CLE 028 Market Research for Technical Personnel Exam Answered

Question : Which of the following are good sources of

information for tactical market research?

• Known suppliers
• Commercial databases
• All of the above
• Conferences and trade shows

Correct answer: c. All of the above

Question : Which of the following lend themselves to

objective descriptions based on their physical characteristics, performance data, estimated service life, etc.?

• Products
• Services

Correct answer: a. Products

Question : Which of the following documents gives heavy

emphasis to the act of conducting market research by making a legal requirement to do so?

• The Defense Acquisition Guidebook
• DoD Instruction 5000.02
• Federal Acquisition Regulations Part 10
• The Federal Acquisition Streamlining Act of 1994 (FASA)

Correct answer: d. The Federal Acquisition Streamlining Act

of 1994 (FASA)

Question : Which of the following information can be

collected from potential sources as part of a tactical market research effort?

• Test data
• Number of suppliers in the market; market share
• Potential suppliers
• Commercial business practices, terms and conditions

Correct answer: a. Test data

Question : The amount of time and money spent on market

research should be related to factors such as the value of the acquisition, the complexity of the product or service, and the commercial potential describes which guiding principle of market research?

• Refine as you proceed
• Start early
• Tailor the investigation
• Repeat as Necessary

Correct answer: c. Tailor the investigation

Question : In which of the following situation should market

research not be considered:

• When the purpose and objectives for the study are unclear.
• When there is a clear understanding about the purpose and

objectives of the study.

• When you have enough time to make a decision.

• When you embark on something different, such as new

products.

Correct answer: a. When the purpose and objectives for the

study are unclear.

Question : During which step of strategic market research

must you decide what information is important enough to extract from the sources?

• Identify sources of information
• Identifying the market
• Documenting results
• Collecting relevant market research

Correct answer: d. Collecting relevant market research

Question : Which of the following is the ultimate goal of both

strategic and tactical market research?

• To eliminate the need for testing and evaluation.