pg. 1 New WGU D174 Marketing Management Exam Prep Test Bank With 250 Questions and Correct Answers For Oa And Pre-Assessment Prep/ Wgu D174 Test Bank 2025/ D174 Assessment Prep 2025 What are the 4Ps of the marketing mix?Product, price, place, promotion What is a key component of the relationship-oriented marketing approach?Customer relationship management (CRM) Which step in the service profit chain is directly after customer satisfaction?
Internal service quality Employee satisfaction Revenue growth and profitability Customer loyalty Customer loyalty A realty company posts all of its residential offerings online, including interior and exterior pictures of the properties. The realtor takes this step so that potential customers can see if the property will meet their needs. Which service attributes do these actions represent?
Search Tangibility Credence Experience Tangibility A pet boarding facility decides to offer exit baths for dogs that stay more than five days to ensure that all pets go home clean and smelling good. Although the customers do not anticipate this service, they are happy it occurs. Which customer satisfaction element is demonstrated by this boarding facility? 1 / 4
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Service encounter Delight surprise Unexpected benefit Loyalty reward Delight surprise A technology company requested that all employees work from home. One employee upgraded home internet service to accommodate the family wi-fi usage.The employee discovered that the internet connection would pause and be delayed.Which dimension of service quality is this an example of?
Responsiveness Assurance Empathy Reliability Reliability If a consumer purchases a custom car wash and polish for a vintage car, which service classification or attribute will this consumer use to evaluate the car wash?
Assurance Experience Search Credence Search What is the pricing strategy that aims for matching a products value proposition?
Value pricing Price skimming Stability pricing Target return on investment Value pricing A university is using SWOT analysis in its strategic planning with the goal of addressing an anticipated decrease in birth rate within the applicant pool. Which 2 / 4
pg. 3 element of SWOT has the university identified?
Opportunities Threats Strengths Weaknesses Threats Which pricing tactic is being used when a firm gets customers to purchase a basic product that requires continual purchases of peripherals?
High/low pricing Captive pricing Price bundling Odd pricing Captive pricing What is the pricing tactic in which a firm marks the price of a good as the amount it typically sells for?
Auction pricing Everyday low pricing Even pricing One-price pricing One-price pricing Which pricing method is calculated as the total cost plus a standard mark up?
Target-return pricing One-price pricing Cost-plus pricing Reference pricing Cost-plus pricing A bookseller routinely prices e-books for $9.99 rather than $10 to make them appear less expensive. Which pricing tactic is being used by this bookseller?
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pg. 4 Captive pricing Auction pricing Odd-even pricing Reference pricing Odd-even pricing What is one of the 7 Ps of marketing
Perfection Potential Price Program Price A luxury goods manufacturer intentionally uses low quality materials in its merchandise. Which element of the marketing mix is affected by this?
Price Place Promotion Product Product What are two examples of unethical practices with respect to pricing?
-Implementing the use of price fixing -Setting prices above that of matter equilibrium -Raising prices as demand for a product grows -Advertising prices that do not include taxes and fees -Using price discrimination for different market segments Price fixing Price discrimination Which element of the marketing mix is demonstrated by a national retailer offering deep discounts?
Product
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