MNM3709 - STRATEGIC
MARKETING EXAM QUESTIONS
AND ANSWERS
Question : Different strategy levels in an organisation
Correct answer: Corporate level ,Business level functional
level.
Question : Corporate strategy
Correct answer: Overall purpose and scope of the org, how
value can be added.
Question : Business strategy
Correct answer: How do we compete in this market relating to
each business unit and product line.
Question : Functional strategy
Correct answer: Supports business level strategy through
marketing,HR,production, info systems and finance functions.
Question : Strategic business unit (SBU)
Correct answer: SBU's are distinct business units set up to
handle specific product lines
Question : Environmental variables
Correct answer: Demographic
International Technological Legal/government Social and cultural Economic
Question : Demographic environmental variables
Correct answer: Age,race,sex,economic status, level of
education, income level and unemployment.
Question : International environmental variables
Correct answer: Political disposition in countries, change in
leadership or culture can increase/decrease economic participation of the rest of the world.
Question : Technical environmental variables
Correct answer: Speed of change.
Regulating change.Higher budgets.Product adjustments versus high research investment.Limitless innovation.
Question : Social and cultural variables
Correct answer: Replacing the traditional resume' with an in-
depth personal brand.
Question : Economic variables
Correct answer: Inflation.
People saving less and borrowing more.(savings ratio) Increase in debt.
Question : Legal environmental variables
Correct answer: Employment laws,international trade
regulations and restrictions and any other laws and regulations in a country.
Question : Growth share matrix
Correct answer: a chart used to describe SBU's based on their
market growth and market share rates.
Question : Dog
Correct answer: SBU's with Low market growth, low market
share
Question : Cash cow
Correct answer: SBU's with Low market growth,
High market share