MKT 3413 Exam 2 Latest Update 2025-2026 Exam 230 Questions with 100% Verified Correct Answers Guaranteed A+
a - CORRECT ANSWER: ________ are offers to do something for the respondents in
order to ________ the probability that the respondents will participate in the survey.
- Incentives; increase
- Incentives; decrease
- Bribes; increase
- Bribes; decrease
- none of the above
a - CORRECT ANSWER: ________ refers to questionnaires that are not returned.
- Nonresponse
- Interview evaluation
- Self-selection bias
- Omission bias
- Survey bias
a - CORRECT ANSWER: ________ refers to the creation of a computer file that holds the raw data taken from all of the acceptable completed questionnaires.
- Data entry
- Data coding
- Data matrix
- Data filing
- Data surveying
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a - CORRECT ANSWER: 1) The ________ is the entire group under study as specified by a research project.
- population
- sample frame
- communicate sample
- total sample
- none of the above
a - CORRECT ANSWER: 1) The ________ is the entire group under study as specified by a research project.
- population
- sample frame
- communicate sample
- total sample
- none of the above
a - CORRECT ANSWER: A ________ scale is one in which people will respond the
same to an identical or similar question. A ________ scale truly measures the construct under study.
- reliable; valid
- valid; reliable
- valid; valid
- valid, valued
- none of the above
a - CORRECT ANSWER: A disadvantage of the ________ is that the marketing
researcher is more limited in the quantity and types of information that he or she can obtain.
- telephone interview 2 / 4
- in-office interview
- mall-intercept interview
- in-home interview
- dual data collection
a - CORRECT ANSWER: A question asks respondents to evaluate a travel agency on a scale from 1 to 5 where 1 means "very dissatisfied" and 5 means "very satisfied." This is
an example of a:
- synthetic metric scale
- natural metric scale
- natural categorical scale
- closed-ended scale
- synthetic natural scale
a - CORRECT ANSWER: A study of factors thought to be important in purchasing an
automobile uses the following question: "Have you purchased an automobile in the last two years?" This is an example of what type of question?
- screening
- warm-up
- complicated
- classification
- ferreting
a - CORRECT ANSWER: A survey conducted at a busy pedestrian intersection is an
example of:
- convenience sampling
- judgment sampling
- referral sampling
- quota sampling 3 / 4
- hallway sampling
a - CORRECT ANSWER: A(n) ________ is a break-off where the respondent stops
answering in the middle of the questionnaire.
- incomplete response
- item omission
- nay-saying pattern
- cut-off
- partial response
a - CORRECT ANSWER: According to your text, in question development, questions
should be:
- understandable, unambiguous, and unbiased
- easy, understandable, long, and appropriate
- appropriate, unbiased, and short
- understandable, attitudinal, loaded and unbiased
- leading but leading not only to desired answers
a - CORRECT ANSWER: CATS stands for:
- completely automated telephone survey
- computerized aromatic telegraphed senses (surveys involving the sense of smell)
- computerized aerial telegraphy survey (surveys taken from airplanes)
- completely aided toll standard (calls are automatically charged to individual clients as
- completely aided T-line service
they are made)
a - CORRECT ANSWER: Fieldworkers who cheat by submitting bogus questionnaires
are an example of:
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