MGTl 6311l Midterml Examl (Latestl 2025/l 2026l Update)l Guide|l Q/Al |l Gradel A|l 100%l Correctl (Verifiedl Answers)
Q:l 4l componentsl tol definel al holisticl strategy
Answer:
1.l definel thel missionl behindl dig.l mktgl efforts 2.l derivel thel digitall strategy 3.l definel thel interactionl strategyl acrossl cust.l lifestyle 4.l measurementl &l improvel ROI
Q:l Programmaticl adl buying
Answer:
usel ofl softwarel tol buyl digitall advertising.
Q:l Whatl arel goalsl ofl displayl ad?
Answer:
Buildl brandl awareness Increasel sharel ofl voice Createl consumerl demand Informl consumers Buildl brandl loyalty Drivel responsel andl sales
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Q:l Avgl CTR
Answer:
1.91%l onl searchl network,l butl justl .25%l onl displayl network
Q:l Dwelll duration
Answer:
Lengthl ofl timel al userl remainsl exposedl tol anl adl afterl firstl engagingl withl it
Q:l Typel ofl adl morel likelyl tol bel viewed
Answer:
Verticall adsl (abovel thel fold)
Q:l Whenl isl al displayl adl consideredl viewl able?
Answer:
Whenl 50%l ofl anl adsl pixelsl arel inl viewl onl thel screenl forl al minimuml ofl onel second.l betterl tol havel multiplel senses,l likel soundl andl video
Q:l Dynamicl creativel optimization
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Answer:
tol increasel engagementl -l createl targetedl adsl downl tol anl individuall viewerl level
Q:l Contextuall ads
Answer:
shownl basedl uponl al webpagesl adl copyl andl adsl associatedl tagsl tol createl al symbiosisl ofl relevance.l likel al marriottl orl tripl advisorl page
Q:l Adl network
Answer:
servesl asl anl intermediaryl betweenl advertisersl andl websitesl thatl havel optedl in.l helpl publishl adsl atl scale,l managel pricing,l helpl geo-targetl andl providel usefull analytics
Q:l Adl exchange
Answer:
wherel unsoldl adl spacel isl placedl byl publishersl andl thenl bidl onl byl advertisers
Q:l CPM
Answer:
Costl perl millel (1,000l impressions) Mostl common;l pricingl dependsl onl popularityl ofl thel sitel -l sitesl w/l morel trafficl tendl tol costl more 3 / 4
Q:l CPC
Answer:
Costl perl clickl -l otherl mostl common
Q:l CPA
Answer:
Costl perl acquisitionl -l paymentl madel basedl uponl anl actionl takenl afterl userl hasl clickedl anl adl andl visitedl thel advertiser'sl site.l rarelyl usedl forl display
Q:l Fixedl cost/flatl rate
Answer:
perl timel interval.l usuallyl smallerl sites.l ownerl offersl al fixedl amountl ofl adl spacel forl al fixedl feel basedl uponl al periodl ofl time
Q:l Payl perl clickl (paidl searchl advertising)
Answer:
advertisingl forl whichl thel advertiserl paysl onlyl forl eachl clickl onl theirl advert
Q:l CTR
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