MGTl 6311l Midterml Examl (Latestl 2025/l 2026l Update)l Review|l Q/Al |l Gradel A|l 100%l Correctl (Verifiedl Answers)
Q:l Strategyl 5l C's
Answer:
context,l customer,l competitors,l collaboraters,l company
Q:l Customerl marketingl model
Answer:
1l awareness 2l interestl andl engagement 3l aquisition 4l customerl segmentation 5l customerl retention 6l supportl andl advocacy
Q:l Customerl profiling
Answer:
demographic geographic psychographicl e.g.l values behaviorall variablesl e.g.l benefitl sought RFMl -l recency,l frequency,l monetary
Q:l Buyerl journey
Answer:
1.l discovery 1 / 3
a.l looseningl thel statusl quo b.l committingl tol change
2.l consideration a.l exploringl possiblel solutions b.l committingl tol al solution
3.l decision a.l justifyingl thel decision b.l makingl thel selection
Q:l Marketingl Mixl (5l P's)
Answer:
People,l price,l place,l promotion,l product
Q:l Porter'sl Fivel Forces
Answer:
- / 3
Q:l digitall marketingl strategyl framework
Answer:
definel digitall missionl ->l definel digitall strategiesl ->l derivel interactionl strategyl acrossl customerl lifeyclel ->l measurel andl improvel ROI Kindal likel GOST
Q:l Whatl arel programmaticl ads,l andl whatl arel theirl trends?
Answer:
Programmaticl adsl arel adsl servedl byl programsl orl systemsl (insteadl ofl manuall insertion)l andl theyl dominatel spendl onl digitall displayl adl spending.
Q:l displayl advertisingl goals
Answer:
buildl brandl awareness Increasel sharel ofl voicel •l Createl consumerl demandl •l Informl consumersl •l Buildl brandl loyaltyl •l Drivel responsel andl sales
Q:l Howl lowl arel clickl throughl rates?
Answer:
Basedl uponl wordl streamsl analysisl ofl 3l plusl billionl inl Adwordsl spend,l thel averagel click-throughl ratel isl 1.91%l onl thel Searchl Networkl butl justl 0.35%l onl thel Displayl Network.Sol statedl differently,l roughlyl 1l inl 52l peoplel clickl on al paidl searchl adl whilel 1l inl 286l clickl onl al displayl ad.
Q:l displayl advertisingl considerations
Answer:
- / 3