MGTl 6311l Finall Examl (Latestl 2025/l 2026l Update)l Review|l Q/Al |l Gradel A|l 100%l Correctl (Verifiedl Answers)
Q:l Howl shouldl youl determinel whichl metricsl tol trackl forl al videol marketingl campaign?
Answer:
Pickl thel metricsl thatl willl telll thel mostl aboutl thel overalll goall ofl thel campaignl (i.e.l ifl thel objectivel isl tol increasel sales,l usel CTR,l conversionl rate,l etc)
Q:l Givel anl examplel ofl paid,l owned,l andl earnedl media
Answer:
Googlel adsl (paid),l companyl Facebookl pagel (owned),l influencerl blogl postl aboutl newl productl (earned)
Q:l Whatl arel somel featuresl uniquel tol mobilel use?
Answer:
personal,l alwaysl carried,l alwaysl on,l built-inl payment,l locationl services
Q:l Whatl needsl tol bel consideredl beforel startingl al mobilel marketingl campaign?
Answer:
specificl customerl segmentl needs,l habits,l preferencesl (willl al mobilel campaignl likelyl influencel targetl audience?)
Q:l Whatl doesl "internetl ofl things"l mean?
Answer: 1 / 3
devicesl arel connected,l morel datal thanl everl availablel onl customers
Q:l Whatl metricsl (otherl thanl downloads)l canl bel usedl tol evaluatel anl app'sl success?
Answer:
numberl ofl activel users,l retentionl rate,l LTV/revenuel perl customer,l sessionl length,l crashl analytics
Q:l Whatl isl thel averagel customerl thresholdl forl abandoningl al pagel whilel it'sl loading?
Answer:
3l seconds
Q:l Howl canl responsivel designl improvel al marketingl campaign?
Answer:
makel surel adsl displayl properlyl acrossl devicesl (laptop,l mobile,l tablet)
Q:l Whatl shouldl bel truel aboutl thel landingl pagel al userl reachesl afterl clickingl onl anl advertisement?
Answer:
itl shouldl alignl withl thel contentl ofl thel adl (i.e.l ifl thel adl isl forl blackl socks,l thel landingl pagel shouldl bel al pagel wherel usersl canl purchasel thatl product,l notl forl thel company'sl homepage)
Q:l Whatl arel somel mobilel bestl practices?
Answer:
avoidl spam,l keepl relevant,l easyl interactionl (UX),l balancel personalizationl andl privacy,l integratel acrossl platforms,l channels
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Q:l Whatl arel keyl benefitsl ofl direct/emaill marketing?
Answer:
costl effective,l customizable,l measurable,l targeted,l highl ROI
Q:l Whatl isl CRM?
Answer:
customerl relationshipl management
Q:l Whyl isl responsivel emaill designl important?
Answer:
allowl emaill tol displayl properlyl acrossl devices
Q:l Whatl arel stepsl forl implementingl al directl marketingl campaign?
Answer:
1.l growl userl database,l 2.l designl emaill content,l 3.l testl forl effectiveness,l 4.l segmentl database,l 5.l sendl email,l 6.l measurel success,l 7.l repeatl cyclel ofl testing,l optimizing,l testing
Q:l Whatl shapel dol typicall usersl havel forl theirl readingl habits?
Answer:
Fl shape
Q:l Howl canl youl determinel which/howl manyl imagesl tol includel inl emaill content?
Answer:
minimizel images,l makel surel itl makesl sensel withoutl thel images,l usel sparinglyl forl bestl effect
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