MGTl 6311l Finall Examl (Latestl 2025/l 2026l Update)l Guide|l Q/Al |l Gradel A|l 100%l Correctl (Verifiedl Answers)
Q:l VSEOl (Videol Searchl Enginel Optimization)l Components
Answer:
-l Keywordl Relevance:l wel wantl tol considerl thel bestl keywordsl tol usel thatl correlatel withl ourl videos
-l Title:l specifyl al titlel forl thel video
-l Description:l Usersl willl seel thisl whenl videol resultsl arel returned,l andl theyl mayl showl inl searchl enginel resultsl asl well
-l Metal Tags:l metadatal associatedl withl thel videol tol helpl thel platforml betterl understandl whatl thel videol isl about
-l Keepl Channell Contentl Fresh:l setl upl al brandl accountl -l Withinl thisl account,l wel canl createl al channell that'sl specificl tol ourl businessl orl organizationThisl isl wherel wel wantl tol housel ourl videosl
-l Encouragel Likesl andl Sharing:l Thisl mightl bel donel withinl thel videol itself,l andl wel canl alsol encouragel thisl behaviorl inl thel videol description
-l HD:l Uploadl videosl usingl al high-definitionl format
Q:l VSEOl -l Consumerl Drivenl Components
Answer:
-l Rating:l Viewersl ofl videosl canl ratel al videol byl givingl itl al thumbs-upl orl thumbs-down
-l Comments:l Consumersl canl alsol providel commentsl forl thel video.l Commentl countl hasl beenl shownl tol stronglyl correlatel withl higherl rankings
- / 4
-l Views:l Thel totall numberl ofl videol viewsl isl alsol al rankingl factorl
-l Shares:l Byl encouragingl usersl tol sharel thel video,l wel enticel advocacyl andl drivel morel views.l Sharesl havel alsol beenl shownl tol havel al strongl tiel tol firstl pagel rankingsl
-l Playlistl Additions:
-l Subscribes:l usersl canl subscribel tol al channel.l There'sl al moderatel levell ofl correlationl betweenl subscriberl sizel andl rankings
-l Flags:l Usersl canl flagl videosl withl thel reportl feature
Q:l Videol onl Facebook
Answer:
-l 8l billionl dailyl videol viewsl onl Facebook
-l 85%l ofl usersl watchl thel videosl withl thel soundl off
-l Videosl arel inl thel highestl engagementl ratel despitel makingl upl onlyl 3%l ofl content
Q:l Facebookl Videol Bestl Practices
Answer:
-l Setl thel user'sl expectation:l Providel al briefl explanationl ofl thel video
-l Keepl thel videol short:l Preferablyl 60l secondsl orl lessl
-l Hyperl optimizel thel firstl 4-5l seconds:l Considerl waysl tol capturel theirl curiosity
-l Selectl yourl thumbnaill wisely:l selectl anl imagel thatl isl intriguingl andl enticesl thel userl tol pressl thel Playl button
-l Includel CTAs:l Encouragel deeperl engagementl whenl that'sl thel goal.
Q:l Videol onl otherl Sociall Medial sites 2 / 4
Answer:
-l Considerl platforml capabilities/constraints:l
ol Length ol Sound ol Aspectl ration ol Optimizel (keywordsl &l hashtags) ol CTAsl -l Contemplatel userl behaviorsl onl thel platform
Q:l Measurementl &l Reporting
Answer:
-l Watchl time -l Views -l Averagel viewl durationl -l Likesl andl dislikes -l Comments -l Shares -l Videosl inl playlists -l Subscribers -l Audiencel Retention -l Demographicsl (Age,l gender,l andl geography) -l Trafficl sources -l Playbackl locations
Q:l Medial Types
Answer:
-l Paidl Media:l Thisl isl medial wherel wel havel tol payl forl it.l Wel canl thinkl aboutl thisl asl advertising.
-l Ownedl Media:l Thisl relatesl tol medial channelsl thatl wel ownl (e.g.l websites,l sociall media,l blogs)
- / 4
-l Earnedl Media:l Thisl refersl tol publicityl obtainedl throughl promotionall activities.l wheneverl someonel orl anl organizationl advocatesl forl ourl brandl withoutl receiptl ofl payment
Q:l Paidl Videol Promotionl (Paidl Media)
Answer:
-l Searchl Ads -l Discoveryl Ads -l Videol Ads -l Overlayl Ads -l Bumperl Ads -l Sponsoredl Cards
Q:l Searchl Ads
Answer:
Thesel appearl atl thel topl ofl thel searchl resultsl pagel inl YouTubel abovel thel organicl resultsl andl havel al yellowl adl iconl associatedl withl them.
Q:l Discoveryl Ads
Answer:
Thesel arel thumbnaill imagel adsl thatl appearl inl thel upperl rightl cornerl ofl thel searchl andl watchl pages
Q:l Videol Ads
Answer:
Thesel adsl appearl atl thel startl ofl orl duringl regularl YouTubel videos.l Withl thisl format,l brandsl canl includel al smalll bannerl adl nextl tol thel videl forl free
Q:l Overlayl Ads
- / 4