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Mgt 6311 Final Exam Newest 2025/2026 Complete 200 Questions And Correct Detailed Answers (Verified Answers) |Already Graded A+||Brand New Version!!
Welcome email stats (3) - ANSWER-74% consumers expect a welcome email, people who read the welcome message read more than 40% of messages from the sending brand in the following 180 days, overage open rate is 50% for welcome emails which is 86% more than newsletters
Ad types - ANSWER-the kinds of ads you can create on social media (ie geofilters on snapchat, twitter cards)
Platform - ANSWER-A single social media network
Targeting options - ANSWER-The options available for ensuring that ads reach the right users at the right time.
__% of social media time takes place on mobile devices -
ANSWER-80% 1 / 3
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oCPM - ANSWER-optimized cost per thousand (Facebook's flexible ad bid type where bids can be adjusted)
Facebook targeting options - ANSWER-●Location ●Demographics ●Interests ●Connection Type ●Behavior ●Custom Audiences
Ads Manager - ANSWER-facebook's tool for creating, running, and analyzing social ads
carousel ads - ANSWER-An ad form that allows the brand to show multiple images and/ or videos and a link to some action in a single ad. Up to 10 pieces of content can be included. Carousel ads have proven to be much more effective in driving traffic to advertisers' websites from social 2 / 3
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media platforms.
Cinemagraph - ANSWER-Online photographs, with elements that move, using looped video, published as an animated GIF, or other video format, to give the impression the viewer is watching an animation.
Facebook Business Manager - ANSWER-A service from Facebook that assists with managing access to multiple Pages and ad accounts. The service is ideal for businesses that need different permissions for different people in the organisation.
___ hours of video are uploaded every minute on YouTube -
ANSWER-300
Benefirts of social media marketing (8) - ANSWER-two way communication/outreach, ads and awareness, sales and lead generation, insights and research, community management, support/customer service, reputation management, SEO
B2B Most important social media platforms (5, from most to least) - ANSWER-Facebook, LinkedIn, Instagram, YouTube, Twitter
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