Meta Digital Marketing Associate Exam Questions and Answers A business set up a campaign. During the process, it tested different placements and observed a higher estimated total reach when it selected automatic placements.What caused this result? - ANSWER-Automatic placements more efficiently allocated the ad set budget.Which two actions can be performed by the Page Moderator on a client page? - ANSWER-Send messages as the Page, Remove and ban people from the Page When you create Instagram content, what is the most effective way to engage followers and people who have expressed interest in a business - ANSWER-Use hashtags, locations and likes, and comment on photos that people have tagged the business in Where is the pixel installed? - ANSWER-a business website What are two benefits if selecting Automatic Placements? - ANSWER-It gives the ad delivery systems increased flexibility to find the best results, It typically generates the most efficient use of budget and helps control costs What objective category is Messages part of? - ANSWER-Consideration A retailer is expanding to new locations and wants to introduce the brand to the new market. Which two ad objectives are appropriate for this retailer? - ANSWER-Brand Awareness, Reach Which element is required to create a Custom Audience from website visitors? - ANSWER-Facebook pixel A marketing executive wants to forecast the minimum budget for the company's app installs goals for the next campaign. What should be used? - ANSWER-Estimated Daily Results What are two roles available to manage an ad account? - ANSWER-Administrator Advertiser Why would an advertiser install a Meta pixel? - ANSWER-To reach the appropriate audience To measure the results of an ad across devices Where can a business review results for its boosted posts? - ANSWER-Page post, Page Insights 1 / 2
At what level should the advertiser choose the conversion event optimization? - ANSWER-Ad set level Where should an advertiser navigate in Ads Manager to include Instagram in the campaign? - ANSWER-Ad set level quick-service restaurant is launching a new delivery service and wants to build awareness of the service to a large number of people. The client wants to launch a campaign that reaches people ages 18-34 interested in food and dining. The client has a ThruPlay video and a six second video. Which objective and placements should the client use? - ANSWER-Reach objective on Instagram Stories, placement on Instagram Feed and Facebook Feed Where can an advertiser create a Custom Audience or lookalike audience? - ANSWER-audiences Which ad format displays both a video and a product? - ANSWER-Collection To activate the ad scheduling feature, which setting should you select? - ANSWER- Lifetime budget A business wants to forecast reach. Which tool should an advertiser use to perform this task? - ANSWER-Estimated daily results A company is delivering multiple ad sets and ads within a single campaign. The company wants to know the amount spent on a specific ad set. Where can this be found? - ANSWER-The Ad Set tab within Ads Manager in the Amount Spent column A restaurant launches a video campaign for a new location. The goal is to maximize the number of times the video has started to play per impression. Which metric should be used to measure success? - ANSWER-Video plays What are the main benefits of using Ads Manager instead of boosting page posts? - ANSWER-Different placements, specific objectives, creative control, and advanced targeting capabilities Where is the option located to change currency? - ANSWER-Ad account settings Which three guidelines are considered best practices for Instagram feed and stories?
- ANSWER-Use native elements, such as sticker, poll and emojis, create short
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videos (less than 15 seconds) and vertical, use lettering motion to capture attention Which Facebook tool should be used to create mock-ups and edit images to run ads that fit all placements? - ANSWER-Creative Hub Which two Meta business solutions should be the main source for signals on campaigns? - ANSWER-Meta Pixel Conversion API