MBA 706 Koksal Test 2 Questions with Complete Solutions (Latest 2025) Market Segmentation - Correct Answers ✅Usually one product/marketing approach does not appeal to all customers Market Segmentation - Correct Answers ✅Market needs to be strategically divided into groups consisting of consumers with similar wants and needs.Market Segmentation - Correct Answers ✅Process of dividing consumers into groups with similar wants and needs.Undifferentiated marketing - Correct Answers ✅Instead of segmentation, company targets all consumers with a single offering.Differentiated marketing - Correct Answers ✅Company targets different segments using different marketing mixes.Concentrated marketing - Correct Answers ✅Company targets a single segment Measurable - Correct Answers ✅Data should be available to evaluate the attractiveness of segmentation.Accessible - Correct Answers ✅Segment should be accessible to the company 1 / 3
MBA 706 Koksal Test 2 Questions with Complete Solutions (Latest 2025) Substantial - Correct Answers ✅Segment should be large and valuable.Unique - Correct Answers ✅Segment should be distinguishable from other segments.Appropriate - Correct Answers ✅Characteristics of the segment should not contradict the resources of the objectives of the company.Stable - Correct Answers ✅Company should be able to predict the behavior of the segment in the future.Geographic - Correct Answers ✅One of the easier methods of segmentation. Markets are divided into groups based on geography.Geodemographic - Correct Answers ✅Combines geographic and demographic factors.Demographic - Correct Answers ✅Markets are divided into groups using variables. Age, sex, income, education, etc. 2 / 3
MBA 706 Koksal Test 2 Questions with Complete Solutions (Latest 2025) Behavioral - Correct Answers ✅Markets are divided into groups based on measures such as attitudes, knowledge, loyalty, benefits sought, etc.Benefit segmentation - Correct Answers ✅Segmenting consumers based on what benefits they seek. Shoe manufacturer may segment its market as those who seek style and those who seek quality.User status - Correct Answers ✅segmenting consumers based on their status.Loyalty status - Correct Answers ✅Consumers are segmented based on their devotion to the brand.Psychographic and lifestyle - Correct Answers ✅Segmenting markets based on personalities, values, lifestyle, etc.Market Targeting - Correct Answers ✅Size and growth potential of the segments. This varies based on the company Market Targeting - Correct Answers ✅Attractiveness of the segments (use Porter's Five Forces to measure attractiveness)
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