Mass Media and Society Final Exam Questions and Verified Answers, 100% Guarantee Pass (Latest 2025) The first newspaper ads in colonial America ran in what publication? - Correct Answers ✅Boston News Letter 80% of early ads covered what 3 things? - Correct Answers ✅Runaway slaves, land sales, and transportation announcements Who opened the first prototype Ad Agency in Boston? - Correct Answers ✅Volney Palmer What was the first company to use a brand name? - Correct Answers ✅Smith Brothers What was the first cereal company to register a trademark? - Correct Answers ✅Quaker Oats Which government entity monitors advertising abuses? - Correct Answers ✅Federal Trade Commission Refers to hidden or disguised print and visual messages that allegedly register on the subconscious, creating false needs and seducing people into buying products - Correct Answers ✅Subliminal Advertising 1 / 3
Mass Media and Society Final Exam Questions and Verified Answers, 100% Guarantee Pass (Latest 2025) This person's role is to make an effective advertising strategy by combining the views of the client, team, and consumers - Correct Answers ✅Account Planner Storyboard - Correct Answers ✅a blueprint or roughly drawn comic strip of a potential advertisement Press agents - Correct Answers ✅those who sought to advance a client's image through media exposure, primarily via stunts staged for newspapers This person started a show that recreated gunfights including the war and old west... His name was William Cooley, but was also referred to as... - Correct Answers ✅Buffalo Bill In Buffalo Bill's Wild West Show, there was a featured sharp shooter named... - Correct Answers ✅Annie Oakley Lobbyists - Correct Answers ✅people who try to influence the voting of lawmakers This company used public relations to take down competition
- they were essentially a monopoly in the 1980s - What is the
name of this company? - Correct Answers ✅AT&T 2 / 3
Mass Media and Society Final Exam Questions and Verified Answers, 100% Guarantee Pass (Latest 2025) Who was the first person to apply psychology and sociology to Public Relations? - Correct Answers ✅Edward Bernays Edward Bernays wrote the first text book in Public Relations titled what? - Correct Answers ✅Crystalizing Public Opinion Propoganda - Correct Answers ✅communication strategically placed either as Ads or Publicity to gain support for a specific issue, program, etc.Before anything else, during a Public Relations Project, what is the first step? - Correct Answers ✅Research Press Releases - Correct Answers ✅announcements- written in the style of news reports-that give new information about an individual, a company, or an organization and pitch a story idea to the news media What time of the day are public service announcements made? - Correct Answers ✅12AM-6AM Pseudo Event - Correct Answers ✅any circumstance created for the sole purpose of gaining coverage in the media
- / 3