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GB 350 FINAL EXAM FROM THE
UNIVERSITY OF MISSISSIPPI (OLE
MISS) WITH PROFESSOR CASICO,
FEATURING 300 ACCURA TE AND
VERIFIED QUESTIONS COVERING
MARKETING PRINCIPLES , CONSUMER
BEHAVIOR, MARKET STR ATEGY, AND
BRANDING.
Question : Until recently, Streamlined Boat Company has
made two types of boats: fishing boats and pontoon boats.
However, Streamlined performed interviews with a sample of its current customers, and found that many of these customers would be interested in buying speed boats as well. After hearing this, Streamlined decided to make speed boats to sell to its current customers. What type of strategic alternative from Ansoff's matrix does this decision represent?
Correct answer: Product Development
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Question : Johnson Tire Company, a United States
manufacturer, is trying to develop business in a foreign country. While the potential customers in this foreign country are interested in doing business with Johnson Tire Company, part of the cultural norms for business practice in that country involved Johnson giving money to the government as a "good faith" effort. This money would not be related to any business transaction in the country, and would be considered a bribe per US regulations.Which law prohibits this type of interaction?
Correct answer: Foreign Corrupt Practices Act (FCPA)
Question : The _______ pricing objective category
requires little planning and is considered a passive pricing objective category.
Correct answer: Status Quo
Question : David lives in Laguna Beach CA. He's having
a small gathering at his house this weekend and would like to have a crawfish boil. However live crawfish are only available in certain areas of the country mainly near the gulf coast. Based on the lecture on overcoming
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discrepancies, which discrepancy explains the issue David is having?
Correct answer: Spatial
Question : Montel foods Inc. is a North American food
producer and distributor of canned vegetables. Del Monte recently joined with Morton's Salt Company to introduce a new product "Whole Kernel Corn with Natural Sea Salt". This is example of what marketing strategy from the Product Concept (Ch. 10) lectures?
Correct answer: Ingredient Branding
Question : When selecting a test market city, a researcher
should look for a city:
Correct answer: Where the demographics and purchasing
habits mirror the overall market.
Question : In the product life cycle, high failure rates
occur during the ____ stage.
Correct answer: Introductory Stage
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Question : The apartment store Kohls issues "Kohls
bucks" to existing customers who shop at their store.These "bucks" could be spent at Kohl's on their next purchase. Which strategic alternative from Ansoff's Matrix does this describe?
Correct answer: Market Penetration
Question : . At the end of class on the previous Friday,
Billy's teacher informed the class that they were going to have a test on Monday, that their project was due on Monday, and that they were going to have pizza delivered during class on Monday. Billy went to class on Monday ready to eat pizza but didn't realize that his project was due, or that they were having a test that day. What type of perception stage did Billy experience?
Correct answer: Selective Exposure
Question : According to equity theory, during the post-
decision stage of the consumer decision making process (Ch. 6), which of the following is not one of the three