WGU D373 PA - Applies Strategic Marketing Tools and Methodologies Marketing in the Digital Era D373 WGU OA Latest Update 2024-2025 300 Questions and 100% Verified Correct Answers Guaranteed A+ A car dealership calls a new customer to ask about their buying experience. Which
research method is this? - CORRECT ANSWER: Personal interview
A company completes a successful prototype and is ready to find the suppliers, vendors, designers, and developers needed to proceed with production. Which stage of
product development is the company in? - CORRECT ANSWER: Sourcing
A company is releasing a new product and is ready to begin planning the marketing campaign. What should the company create to define the strategy, execution, and
responsibilities for the campaign? - CORRECT ANSWER: Creative brief
A company publishes a blog about trends in its industry to support its inbound campaign. What type of marketing does this inbound campaign rely on? - CORRECT
ANSWER: Content
A consumer visits a website about skylights. After being on the website for 10 seconds, a window opens in the lower-right corner, and a representative asks if the consumer has
questions. What is driving this response? - CORRECT ANSWER: Chatbots
A cosmetics company asks its social media followers to use its hashtag when completing a look using its product. Which type of media is the company pursuing? -
CORRECT ANSWER: Earned
A publishing company wants to advertise its latest true crime thriller during podcasts and television shows on the same topic. Which media type should the company use? -
CORRECT ANSWER: Paid
A TV commercial for a mortgage refinance company begins with an announcer stating, "Veteran homeowners..." Which component of the attention, benefit, linkage, and equity (ABLE) framework is being utilized to attract this target audience? - CORRECT
ANSWER: Attention
A well-known furniture manufacturer has achieved considerable awareness and market
share. What is this stage in the product life cycle? - CORRECT ANSWER: Maturity
After a product launch, a company wants to know the general public opinion of its new
product. Which research method should the company use? - CORRECT ANSWER:
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After an initial call, a company sends an interested prospect an email with a link to a how-to video to help them better understand how its product works. Which part of the
acquisition process has occurred? - CORRECT ANSWER: Nurture
An ecommerce coffee company creates blog articles about the health benefits of the beverage with the intent to have these articles appear on search engine results pages (SERPs). What is a stage of the buyer journey that this tactic targets? - CORRECT
ANSWER: Awareness
Before publishing a blog, the writer pays special attention to how the blog's metadata is
written. Which digital tool is the writer focused on? - CORRECT ANSWER: Search
engine optimization
Each time a consumer visits a discount clothing website, the website greets the consumer by name and suggests new clothing that is similar to the consumer's past
purchases. Which tactic is being applied? - CORRECT ANSWER: Personalization
Recognizing that CD-ROMs are no longer being used, a PC manufacturer decides to no longer manufacture or sell its PC model that includes CD-ROM drives. Which stage of
the product life cycle is the PC model in? - CORRECT ANSWER: Decline
What describes the creation of a minimum viable product (MVP)? - CORRECT
ANSWER: Developing a product that meets the basic needs of the customers
What is a key factor for product success when a company releases a product that
creates a new product category? - CORRECT ANSWER: Consumer education
What is a new company entering an established industry with groundbreaking ideas or
products known as? - CORRECT ANSWER: Disruption
What is impacted when a consumer has a frustrating experience in a website, app, or
other human-to-machine interaction? - CORRECT ANSWER: User experience
What is the phase of the product life cycle in which a product has a significant market
share? - CORRECT ANSWER: Maturity
What is the riskiest growth strategy for a company according to the Ansoff Matrix? -
CORRECT ANSWER: Diversification
Which growth strategy in the Ansoff Matrix is represented when a company develops a
new product for a new market? - CORRECT ANSWER: Product diversification
Which marketing strategy has been most affected by privacy laws? - CORRECT
ANSWER: Social media marketing
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Which marketing tool keeps all parties aligned regarding the strategy, execution,
deliverables, and timelines for a campaign? - CORRECT ANSWER: Creative brief
Which methodology breaks larger, longer efforts into shorter phases of product
development? - CORRECT ANSWER: Agile
Which methodology fulfills the basic needs of customers with the intent of building a
more useful final version based on user feedback? - CORRECT ANSWER: Minimum
viable product
Which owned asset informs brands on who to target and how to message to them? -
CORRECT ANSWER: Data
Which type of research method are focus groups, personal interviews, and shopper
interception? - CORRECT ANSWER: Offline
AIO - CORRECT ANSWER: Activity, interest, and opinion - factors used in
psychographic segmentation
App Tracking Transparency ATT - CORRECT ANSWER: Requires all apps to ask for
explicit permission to track users before accessing the IDFA (identifier for advertisers)
Behavioral - CORRECT ANSWER: The way customers go through their decision
making and buying processes, including attitudes towards the brand, the way they use it, and their knowledge base
Brand - CORRECT ANSWER: An identifiable and differentiated product, service,
person, movement, etc.
Brand awareness - CORRECT ANSWER: Awareness of the existence of a brand
Brand differentiation - CORRECT ANSWER: How a brand or brand family is delineated, including line extension, brand extension, flanker brands, down market and up market extensions, co-branding, etc.
Brand experience - CORRECT ANSWER: The totality and quality of the interactions
and engagements a customer has with a company, informing their perception and opinion of the brand
Brand positioning - CORRECT ANSWER: The unique place the brand occupies in the
consumer's mind, linked to benefits received
Brand promise - CORRECT ANSWER: What a brand promises to deliver to a customer
Brand purpose - CORRECT ANSWER: The reason the brand exists, goes beyond just
selling
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