G-METRIX
ENTREPRENEURSHIP & SMALL
BUSINESS V.2 - U.S PRACTICE
EXAM 1 /42 QUESTIONS AND
ANSWERS (A+)
A DJ wants to analyze market reactions to the new music selections played at his dance last weekend. he advertises his weekly dances using social media an email. which would be the most effective way to gather reactions from those who attended the dance? - =Surveys -A hair salon acquired 100 new customers last year.costs in the marketing and sales area were the following •marketing costs = $1000 •sales calls = $10,000 •salaries = $96,000 what was the customer acquisition cost? - =$10 -A photographer wants to do a SWOT Analysis with the characteristics identified. Set up a SWOT analysis with the characteristics provided about this business by matching the company characteristics with the appropriate SWOT element. to answer drag the company characteristics from the column on the left to the corresponding SWOT element on the right. -
=Strengths: large gallery of stock photos
Weaknesses: working alone no skilled help 1 / 2
Opportunities: increase in weddings expected as Covid
restrictions ease
Threats: covid pandemic restrictions disallow large
family gatherings -clarify several businesses as either B2B or B2C -
=B2B:
•Wholesale flooring distributor •Purchases requiring a tax exemption certificate
B2C:
•Motorcycle repair shop •Chain of local grocery stores -Classify the following data either primary or secondary.
- =Primary:
• information collected from your focus group • A marketing survey you posted on Facebook
Secondary:
• facts you collected from professional journal articles • demographic data you obtain from the government -Complete the sentence about Company roles and responsibilities by selecting the correct option for each drop-down list. - =An example of PIECE WORK compensation is paying field laborers for the amount of fruit they pick.A SALARY employees a receives amount of pay each month without overtime compensation for extra hours worked.Employees most affected by minimum wage laws are compensated HOURLY.An employee who is paid a percentage of a sale is paid by COMMISSION.
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