ENFB 4170 Final Exam Questions And Answers
Question : What is the hardest task as an early stage
company?
Correct answer: Getting customers to purchase or pay for
your product
Question : What marketing techniques should you use for
B2B customers and B2C customers respectively?
Correct answer: B2C -- Digital marketing
B2B -- Inside sales team
Question : Sales & Marketing strategy
(5 parts)
Correct answer: 1. Identify your competitive advantage
narrow it down to one
Identify Target Market
Markets that favorably respond to your competitive advantage
Determine the size of target market
Select your media/medium (Sales Channels) (Distribution Channels)
Select your message
Question : What are the different types of sales media?
(5)
Correct answer: 1. Digital marketing
- Mass media advertising
- Direct field sales
- Distributors (B2B2B & B2B2C)
- Trade shows
Question : Different types of digital marketing
Correct answer: Social media
Search engine optimization (SEO) Pay-per-click ads Paid search Display/Banner ads email
Question : Different types of mass media advertising
Correct answer: TV
Radio Newspaper Magazines Direct mail catalogs
Question : What percent of all search engine users use
Google, Yahoo, and Bing?
Correct answer: Google- 77.5%
Yahoo- 11%
Bing- 9.5% Total= 98%
Question : What is the goal of SEO
Correct answer: To reach the lowest possible cost per sale
Question : How do you find the cost per sale?
Correct answer: Cost per click / Conversion rate
Question : How much will it cost to hire someone to
maximize your SEO?
Correct answer: 5-10k for about 10 words
Question : Guidelines for digital marketing
(8)
Correct answer: use google analytics
constantly monitor your cost per sale determine if your cost per sale is justified