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CMA CERTIFICATION - CPCA
EXAM QUESTIONS & ANS WERS
Question: Which of the following statements describes a
product that is incremental?
CORRECT ANSWER : A product that adds variety of
choice relative to other existing products
Question: Which of the following is not a specific trend in
category management?
CORRECT ANSWER : industry consolidation
Question: What is in store merchandising materials used
to catch shoppers attention?
CORRECT ANSWER : POP
Question: When looking at channel dynamics which one
of these statements best describes the grocery channel?
CORRECT ANSWER : grocery stores have higher
operating expenses creating higher overhead resulting in tighter margins and higher prices
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Question: Which of the following best represents the
primary concerns driving shopper purchase decisions?
CORRECT ANSWER : quality, value, convenience
Question: Which one of the following best reflects the
tactics of limited assortment stores?
CORRECT ANSWER : limited SKU counts
low prices limited service small store footprint
Question: Which of the following best represents two
trends that grocers need to consider with their instore strategies?
CORRECT ANSWER : changes in health and wellness
preferences
Question: What dynamic is occurring within the value
channel?
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CORRECT ANSWER : this channel is appealing to
higher income level shoppers
Question: Which of the following best describes why
channel blurring is occurring in our industry?CORRECT ANSWER : all of the above: increasing growth of alternative store formats, increased competition for consumer spending, items carried beyond the typical assortment with a channel, consumer demand for convenience
Question: Which one of these statements best represents
an attribute of a club store?
CORRECT ANSWER : club stores tend to have less
operating expenses and less overhead so prices are generally lower
Question: On average, how many different channels do
shoppers shop in today?
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CORRECT ANSWER : most shoppers will shop across 5
or more channels to purchase the products and services they need
Question: What is the difference between EDLP and
High/Low?
CORRECT ANSWER : EDLP offers shoppers everyday
low prices on all items whereas High/Low offers higher everyday prices and selectively promotes items at lower prices through weekly promotions
Question: Base volume is additional sales beyond what is
expected due to promotional activity?
CORRECT ANSWER : NO
Question: When looking at the grocery channel dynamics
which one of these statements best describe the grocery channel?
CORRECT ANSWER : grocery stores typically have
higher operating expenses creating higher overhead for