BUSN219 Marketing Fundamentals Final Exam Latest Update 2025-2026 170 Questions and 100% Verified Correct Answers Guaranteed A+
advertising - CORRECT ANSWER: any paid form of non-personal presentation and
promotion of ideas, goods, or services by an identified sponsor
advertising media - CORRECT ANSWER: vehicles through which advertising
messages are delivered to their intended audiences
advertising, sales promotion, personal selling, public relations, direct and digital
marketing - CORRECT ANSWER: promotion mix
approach - CORRECT ANSWER: step 3 of personal selling
benchmarking - CORRECT ANSWER: comparing the company's products and
processes to those of competitors to identify best practices and find ways to improve quality and performance
brand equity - CORRECT ANSWER: the differential effect that knowing the brand name has on the customer response to the product or its marketing
branding - CORRECT ANSWER: name, term, sign, symbol, or design that identifies the maker or seller of a product/service
business buying - CORRECT ANSWER: buying behavior of organizations that buy
goods and services for use in production of other products and services
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by-product - CORRECT ANSWER: products; seeking market for by-product of main
production
captive-product - CORRECT ANSWER: products; required for use of main product
causal - CORRECT ANSWER: type of marketing research; establish cause-and-effect
closing - CORRECT ANSWER: step 6 of personal selling
collection and analysis - CORRECT ANSWER: Step 3 of marketing research process
company, suppliers, marketing intermediaries, publics, customers, competitors -
CORRECT ANSWER: 6 micro-environment actors
competitive advantage - CORRECT ANSWER: an advantage over competitors gained
by offering consumers greater value
concentrated marketing (niche marketing) - CORRECT ANSWER: decision to go after a large share of one or a few smaller segments
crowdsourcing - CORRECT ANSWER: inviting broad communities of people into the
new product innovation process (customers, employees, independent scientists and researchers, and even the public at large)
customer satisfaction - CORRECT ANSWER: being happy with product you purchase;
businesses create customer satisfaction by meeting customer expectations and possibly going beyond
Customer solution, cost to the customer, convenience, communication - CORRECT
ANSWER: 4 C's 2 / 3
Definition of problem and objectives - CORRECT ANSWER: Step 1 of marketing
research process
demands - CORRECT ANSWER: human wants that are backed by buying power
demographic environment, economic environment, natural environment, technological
environment, political environment, cultural environment - CORRECT ANSWER: 6
macro-environment actors
derived demand - CORRECT ANSWER: business demand is driven by final customers
descriptive - CORRECT ANSWER: type of marketing research; describe with specificity
development of research plan - CORRECT ANSWER: Step 2 of marketing research
process
differentiated marketing (segmented marketing) - CORRECT ANSWER: decision to
target several markets and design of separate offers for each
differentiation - CORRECT ANSWER: differentiating to create superior customer value
digital/SoMe marketing - CORRECT ANSWER: using websites, social media, mobile
apps and ads, online videos, email, and blogs to engage consumers
downstream supply chain - CORRECT ANSWER: wholesalers and retailers; part of
supply chain
e-procurement - CORRECT ANSWER: purchasing through electronic connections
between buyers and sellers - usually online
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