BUS203 Principles of Marketing - Final Credit Exam SET 1 Saylor Academy BUS203 Principles of Marketing - Final Credit Exam Latest Update 2025-2026 Exam 65 Questions with 100% Verified Correct Answers Guaranteed A+
A company that chooses to market its products through Amazon because of their one- day-delivery feature is using which of the following channel selection factors?
- Vertical marketplace
- Horizontal marketplace relationships
- Channel partner capability
d. Competing product's channel - CORRECT ANSWER: Channel partner capability
A company wrote 25 specific questions that were used in a focus group with repeat customers to learn about the product features their customers value most. This scenario represents which stage of the research process?
- Data classification (WRONG)
- Data collection
- Audience analysis
d. Data compilation - CORRECT ANSWER: -
A local employment agency specializes in helping unemployed people find jobs in high- tech companies. This is an example of a company that uses which of the following demographic factors?
- Education
- Population around the university
- Social class 1 / 3
d. Income (WRONG) - CORRECT ANSWER: -
A primary aim of ethical business behavior is to do which of the following?
- Empower employees
- Protect employees
- Increase public trust
- Incorporate Corporate Social Responsibility - CORRECT ANSWER: Increase public
trust
Business-to-consumer marketers appeal to consumers as they work through the decision-making process. In which stage of this process does the consumer finally make a decision to either buy or not buy an offering?
- Need analysis
- Purchase decision
- After shopping competition
d. After conducting research online - CORRECT ANSWER: Purchase decision
Denny and Pat have just opened a new restaurant that specializes in healthy cuisine. To be successful, they know they must compete with existing restaurant choices in the community, so they have budgeted to spend more promotional dollars on advertising in local newspapers, radio, and television to encourage customers' patronage. This scenario represents which stage of the product life cycle?
- Development and incubation
- Growth
- Introduction
d. New product development - CORRECT ANSWER: Introduction
Denny and Pat have just started a new food truck business. They plan to offer special meal deals for discounted prices. They expect 2 / 3
these discounted prices to bring in many new customers. By doing so, what kind of objective are they setting for themselves in their first quarter of business?
- Increase sales
- Increase profit
- Increase income
d. Increase promotions - CORRECT ANSWER: Increase sales
Denny and Pat operate a food truck specializing in hot sandwiches. Recently, the cost of avocados has increased. This cost change requires Denny and Pat to increase the price of sandwiches that include avocados and guacamole. This is an example of the effect of which of the following on a company's pricing decisions?
- Price skimming
- Production cost
- Price disruption
d. Product replacement - CORRECT ANSWER: Production cost
Developing an effective marketing plan begins with which of the following elements?
- Value proposition (WRONG)
- Serving customers
- Mission Statement
d. Marketing research - CORRECT ANSWER: -
For many people, tablets have become a useful tool in their personal and business lives. The physical device is known as the core product. Which of the following describes the services and accessories for these items?
- Product line
- Line extension (WRONG)
- Augmented product
- / 3