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BUS203 PRINCIPLES OF
MARKETING - SAYLOR DIRECT
CREDIT FINAL EXAM
Question : Which Of The Following Is Terri Engaging In
If She Reviews Leads To Identify Where Resources Should Be Allocated?(a) Lead Scoring (b) Lead Analysis (c) Lead Exploration (d) Lead Resourcer
Correct Answer: (a) Lead Scoring
Question : To Understand If A Product Offering Is
Financially Feasible, Companies Often Consider Which Of The Following?(a) Customers' Value Segmentation (b) Customers' Personal Value Equation (c) Customers' Income And Demographics
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(d) Customers' Potential Interest In The Product
Correct Answer: (b) Customers' Personal Value
Equation
Question : Of The Following, Which Three Perspectives
Are Considered When Pricing, Which Is The Most Important Decision Made By Business?(a) Sales, Customer, Economic (b) Sales, Employee, Executive (c) Customer, Economic, Societal (d) Customer, Societal, Sales
Correct Answer: (c) Customer, Economic, Societal
Question : What Kind Of Business Approach Recognizes
That Consumers Want Value In Both Their Products And Services?(a) Market-Oriented (b) Product-Oriented (c) Customer-Oriented (d) Service-Oriented
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Correct Answer: (c) Customer-Oriented
Question : Which Of The Following Is Designed To
Deliver One Consistent Promotional Message To A Potential Buyer?(a) Integrated Marketing Communication (b) Advertising (c) Personal Selling (d) Public Relation
Correct Answer: (a) Integrated Marketing
Communication
Question : What Do Companies Use Public Relations To
Do?(a) Build Brand Awareness Through Free Advertising (b) Create A Favorable Image For A Brand (c) Ensure A Controlled Audience Response (d) Attract Investors And Maintain A Relationship With Shareholders
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Correct Answer: (b) Create A Favorable Image For A
Brand
Question : Which Of The Following Describes The
Process Of Designing And Manufacturing A Product, And Then Bringing It To The Market?(a) Strategy (b) Exchange (c) Value Chain (d) Commercialization
Correct Answer: (c) Value Chain
Question : Which Of The Following Describes The
Proper Order Of The Elements Of Marketing Plan Development?(a) Research Customer Needs, Create The Right Offerings, Communicate Value (b) Communicate Value, Create The Right Offerings, Launch Promotional Plan