ANSItestablishedadirectflowofauthority

1 / 10

C201BusinessAcumen 1.Whichpartoftheorganizingprocessaidsineffectiveandefficientprogresstoward plannedgoalsandoftenresultsinchangeswithintheorganization?- ANSEvaluatingresults 2.Whatistheresultofacompanyincreasingthedelegationofauthorityandthespanof control?ANSIncreasednumberofdirectreportspermanager 3.Whichtwokeyelementsdoesaneffectiveorganizationinclude?ANSHumaninteraction,structure 4.Whydoesalineorganizationalstructurefunctionmosteffectivelyinacrisissituation?ANSItestablishedadirectflowofauthority 5.Numberthesevenstepsintherecruitingandinterviewingprocessfromfirsttolast.ANS1)Definejobrequirements,2)Contactandvisitcollegesforapplicants/in-terns,3) Conductemploymenttests,4)Reviewresumes,5)Conductcandidateinterviews,6)Followup C201 Business Acumen.pdffile:///C:/Users/HP/Desktop/New%20Conver/C201%20Business%20...

1 of 319/18/2024, 10:57 PM 1 / 4

2 / 10

interviews,7)Hiringdetermination 6.Whichprimarydriverdoesmanagementuseforanorganization'sstruc-ture?ANSAchievementofcompanygoals 7.Whichstepintheorganizingprocessresultsinmanagementgroupworkactivities intounitswithintheorganization?ANSDepartmentalization 8.Ahightechstartupcompanyislaunchingamarketingcampaignforitsnewsocialmedia portalbyhighlightinghowtheportalexceedstheconnectivityandcollaboration capabilitiesofallothersocialmediasits.Whichtypeofcompetitiveadvantageisthis companyleveraging?ANSCustomerloyalty 9.Whichmarketingstrategyisdevotedtomaintainingcontinuousbottomlineprices thanrelyingonshorttermpricecuttingtacticssuchascentsoffcoupons,rebates,and specialsales?ANSEverydaylowpricing

• Whenwouldapullpromotionalstrategyenhanceacompetitiveadvantagetomarketa

productbetterthanapushstrategy?ANSWhendemandfortheproductisdrivenbytheenduser C201 Business Acumen.pdffile:///C:/Users/HP/Desktop/New%20Conver/C201%20Business%20...

2 of 319/18/2024, 10:57 PM 2 / 4

3 / 10

• Whichmarketingtoolisessentialtobuildinganeffectiverelationshipmarketing

campaign?ANSAnaffinityprogram

• Whichelementofthepromotionalmixhastheadvantageofmessagingthatcanbe

tailoredforeachcustomer,butthedisadvantageofahighcostpercontact?ANSPersonalSelling

• Whatthreefactorsshouldbeaddressedinasuccessfulmarketingplan?Choose3

answers.ANSTargetMarket,Salesrevenuegoals,Planimplementationtimeline(notonlist,marketing budget)

• Whichthreecharacteristicsaremeasuredindemographicsegmentation?Choose3

answers ANSRaceandethnicity,Income,Householdsize

• Inwhichthreewaysdoesbusiness-buyingbehaviordifferfromcon-sumer-buying

behavior?Choose3answers ANSBuyersfaceorganizationalinflu- C201 Business Acumen.pdffile:///C:/Users/HP/Desktop/New%20Conver/C201%20Business%20...

3 of 319/18/2024, 10:57 PM 3 / 4

4 / 10

encesinadditiontotheirownpreferences,purchasersofteninviteselectedproviderstobidona purchase,agrouporcommitteeoftenmakesdecisions

• Whichthreeconditions,inaglobalsellingenvironment,shouldasmallcompany

leveragetocreateacompetitiveadvantage?Choose3answers ANScul-turalhomogeneity,mobilityoflabor,locallaborcosts

• Withwhichtwotypesofproductsdoesamarketingstrategyrelyonadver-tisingmore

thanpersonalselling?Choose2answers.ANSConsumablesupplies,accessoriestoprimaryproducts

• Afteryearsofmarketingabodylotion,acosmeticscompanybeginspro-motingthe

lotionasanthelotionasaninsectrepellentaswell.Inwhichthreeproductlifecycle extensionstrategiesdidthiscompanyengage?Choose3answers ANSAddingnewusers,findingnewusesfortheproduct,increasingfrequencyofuse.

• Whatarethreewaysthataneffectivebrandnamecaninfluenceconsumerproduct

recognition?Choose3answers ANSItconveysanimage,itdepictstrade-markprotection,itreflectsbrandequity.

• Acustomerhaspurchasedaproducttwiceandintendstodosoagain.Whichstage

ofbrandloyaltyisthiscustomerin? C201 Business Acumen.pdffile:///C:/Users/HP/Desktop/New%20Conver/C201%20Business%20...

4 of 319/18/2024, 10:57 PM

• / 4