AIPMM-CPM EXAM 2023-2024 ACTUAL EXAM 2
LATEST VERSIONS 300 QUESTIONS AND CORRECT
DETAILED ANSWERS (VERIFIED ANSWERS )
|ALREADY GRADED A+
VERSION A
Key Activities of Product Mgmt - ANSWER- Market trends business models business cases P&L analysis Oppty analysis Business Intell Competitive Intell Product Positioning Product Reqs Functional Specs Product Roadmaps Prod Dev Monitoring Beta Programs launch plans end of life plans
Key Activities of Product Marketing - ANSWER- Market needs market reqs 1 / 4
business intel competitive analysis product branding pricing promotion channel partner plan sales tools customer testimonials success stories white papers reviewer guides product demos case studies
Key Activities of Marketing - ANSWER- corporate branding corporate marketing plan website content company collateral PR brand awareness customer surveys and feedback increase web traffic marketing campaign 2 / 4
advertising sales presentation templates
Conceive Phase activities/deliverables (9) - ANSWER- 1. analyze market trends
- develop business models (how much)
- develop business case (why)
- Perform P&L
- Perform oppty analysis
- Define Business Plan (who, what, How, where, when)
- Define market requirements
- Define roadmap
- build core team
Plan Phase activities/deliverables (6) - ANSWER- 1. collect business intel
- collect competitive intel
- develop product positioning
- define product requirements
- refine roadmap
- refine business plan
Develop Phase activities/deliverables (5) - ANSWER- 1. Manage core team 3 / 4
- Manage cross-functional plans
- Review functional specs
- Monitor product dev
- Develop Beta plan
Qualify Phase activities/deliverables (5) - ANSWER- 1. Conduct testing to confirm product meets stated specs
- Update Product Roadmaps
- Refine/implement beta programs
- complete all required FRS criteria
- develop launch plan
Launch phase activities/deliverables (3) - ANSWER- 1.refine/implement launch plan
- launch product
- evaluate product supply and demand
Deliver phase activities/deliverables (3) - ANSWER- 1. maintain steady state operation by monitoring sales, service, support, development and production activities
- evaluate results periodically against plans and orchestrate change as
- decide when it is time to retire the product and begin retirement
- / 4
necessary
planning