What does normative social influence primarily seek?
a) To gain knowledge
b) To obtain social approval
c) To promote individualistic views
d) To challenge existing norms
The correct answer and explanation is:
Correct Answer: b) To obtain social approval
Normative social influence primarily seeks to obtain social approval and avoid social disapproval. It occurs when individuals conform to the expectations of others in order to be liked, accepted, or to fit into a group. This type of influence is especially powerful in situations where individuals are uncertain, feel the need to be accepted, or when the group is important to them.
When people experience normative social influence, their behavior may change, even if their private beliefs remain unchanged. For example, someone might agree with a group opinion during a meeting even if they disagree internally, simply to maintain harmony or avoid standing out. The drive to conform stems from the basic human need for social connection and fear of rejection or exclusion.
Normative influence often occurs in peer groups, workplaces, schools, and social circles. It can lead to behaviors like dressing in a similar style as others, laughing at a joke one does not find funny, or agreeing with popular opinions on social media to gain likes or followers. Even though the individual may know what is right or true, the desire for social acceptance overrides the desire for personal accuracy.
This form of influence differs from informational social influence, which is about gaining accurate information in uncertain situations. In contrast, normative influence is rooted in the social need to belong. Social norms, both spoken and unspoken, guide behavior and help maintain social order. However, they can also lead to unhealthy behaviors, such as peer pressure, when people follow the crowd against their better judgment.
In conclusion, normative social influence is driven by the human need for approval and connection, often leading individuals to conform to group norms and behaviors even when they internally disagree.