There is absolutely no information about who is responsible for the content of the website on a YMYL topic.
True
False
The correct answer and explanation is :
Correct Answer: True
Explanation:
When dealing with websites that publish Your Money or Your Life (YMYL) content—such as information about health, finances, safety, or legal advice—it is critical to know who is responsible for the content. YMYL content has the potential to significantly affect a person’s well-being, financial stability, or safety. Therefore, credibility, transparency, and accountability are essential factors in assessing the quality and trustworthiness of such websites.
If a YMYL website provides no information about who is responsible for its content—such as no author name, no editorial board, no professional credentials, no organization name, or no contact information—this raises a red flag about the reliability and quality of the information provided. According to Google’s Search Quality Evaluator Guidelines, trustworthiness is a key component of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), especially for YMYL topics.
For instance, a website offering medical advice should clearly state whether the information is reviewed by a licensed physician or a medical organization. Similarly, a site providing financial guidance should disclose whether the content was written or reviewed by certified financial professionals. The absence of this information makes it difficult for users (and search engines) to determine if the content is accurate, safe, and unbiased.
In terms of search engine optimization (SEO) and ranking, Google tends to rank YMYL content lower when it lacks author transparency and accountability. This is because misinformation or poorly sourced information in YMYL categories can lead to harmful consequences for users.
Thus, it is true that when there is absolutely no information about who is responsible for a YMYL website’s content, it undermines the trust and quality of the site, and it is a major concern for both users and evaluators.