The planning exercise that involves getting out of your usual working environment and imagining what the business could look like in three years is called __.
the Business Model Canvas
Vivid Vision
a back of a napkin sketch
a business brief
The correct answer and explanation is:
Correct Answer: Vivid Vision
The planning exercise that involves stepping away from the regular work environment to envision what the business could look like in three years is known as Vivid Vision.
Vivid Vision is a strategic tool and creative visualization process designed to help entrepreneurs and leaders articulate a detailed and inspiring picture of what their company will become in the near future—typically three years ahead. This method was popularized by entrepreneur Cameron Herold in his book Vivid Vision. The goal is to move beyond vague mission statements or generic business plans and instead create a comprehensive narrative that vividly describes the future state of the company across various aspects such as culture, operations, customer experience, marketing, technology, and growth.
The process encourages business leaders to physically or mentally remove themselves from the distractions of daily operations. This change in environment helps unlock creativity and provides a fresh perspective. Leaders imagine what success looks like, describe it in present tense, and create a document that can be shared with employees, investors, and partners. This shared vision fosters alignment, motivation, and clarity across the organization.
Unlike a business model canvas, which focuses on structure and logistics, or a back-of-a-napkin sketch, which is usually a spontaneous idea capture, Vivid Vision is a holistic and intentional exercise. It is also more detailed and forward-thinking than a business brief, which is typically short and tactical.
By visualizing the future in a vivid, specific way, leaders set a powerful foundation for strategic planning and decision-making, turning dreams into actionable goals.