Major League Baseball games during the week are much less likely to sell out than games on weekends, so promotions should be concentrated on the weekend games. a. True b. False
The correct answer and explanation is:
Correct Answer: b. False
Explanation (300 words):
The statement that “Major League Baseball (MLB) games during the week are much less likely to sell out than games on weekends, so promotions should be concentrated on the weekend games” is false because it misinterprets the purpose of promotions and marketing strategy.
Promotions are typically used to boost attendance, especially when ticket sales are lower than expected. Since weekend games already tend to attract larger crowds due to people’s availability and free time, they are more likely to sell out without promotions. In contrast, weekday games often suffer from lower attendance due to work, school, and other commitments that limit people’s ability to attend. Therefore, weekday games are the ideal target for promotional efforts.
For example, teams may offer “Two-for-One Tuesday” deals, free giveaways, family nights, or discounted concessions during weekday games to increase attendance. These promotions serve to make the games more appealing and accessible, helping to fill more seats and generate revenue on otherwise slow days.
Promoting already popular weekend games offers diminishing returns because those games are likely to draw fans anyway. On the other hand, increasing attendance at weekday games through strategic promotions can lead to a net increase in overall revenue, fan engagement, and stadium experience.
Furthermore, targeted weekday promotions can build loyalty among fans who may not otherwise attend games, such as families, students, or local residents. It also allows teams to maximize revenue potential during low-demand periods.
In summary, MLB teams should concentrate promotional efforts on weekday games, where the impact of marketing is more significant. Promoting already well-attended weekend games is less efficient and doesn’t align with standard marketing best practices focused on demand stimulation.