Identify the recommended activity to get customers involved in the demonstration.
Select the correct answer from the list below.
A Have them connect their smartphone via Bluetooth.
B Have them complete a detailed musical preference questionnaire.
C Allow customer to adjust the driver’s seat so controls are within reach.
D Read through the Owner’s Manual with the customer.
The correct answer and explanation is :
The correct answer is C: Allow the customer to adjust the driver’s seat so controls are within reach.
Explanation:
When conducting a demonstration, the goal is to engage the customer and ensure they are comfortable with the product, allowing them to feel in control and make an informed decision. In the case of a car demonstration, allowing the customer to adjust the driver’s seat is a crucial step in personalizing the experience and making them feel more connected to the vehicle.
Here’s why this option is the best:
- Physical Engagement:
Allowing the customer to adjust the seat not only physically engages them with the vehicle but also gives them an immediate sense of control. This helps them understand how the car’s features can be tailored to their comfort. By adjusting the seat, they get a firsthand experience of how easily they can modify the car to suit their needs, which is important in the decision-making process. - Comfort and Familiarity:
A customer’s comfort while driving is a key factor in their decision to purchase a vehicle. Having them adjust the seat ensures that they feel physically comfortable with the vehicle’s layout and controls, which helps them evaluate the usability of the car. This action also gives them an opportunity to test the ergonomics of the vehicle in a way that is most relevant to them. - Promotes Practical Experience:
Allowing the customer to adjust the driver’s seat is a simple but effective way to make the demonstration feel more practical and relevant. It provides a direct, hands-on experience with one of the key aspects of the car—the seating system—which they will interact with every time they drive.
Why other options are less effective:
- A (Bluetooth connection): While connecting a smartphone via Bluetooth can demonstrate the car’s technology features, it may not immediately engage the customer in the most fundamental, experiential way related to their driving comfort.
- B (Musical preference questionnaire): While a musical preference questionnaire could help demonstrate the car’s sound system, it doesn’t directly involve the customer in understanding their physical comfort and interaction with the vehicle, which is often a more pressing concern during the demonstration.
- D (Owner’s Manual): Reading through the Owner’s Manual can be informative, but it is a passive activity that doesn’t engage the customer in a hands-on, personalized experience.
In conclusion, allowing the customer to adjust the driver’s seat makes the demonstration more interactive, practical, and personalized, directly addressing their need for comfort and ease of use, which are essential in the buying decision.