For a campaign addressing the social issue of suicide, share a potential purpose, focus, priority audience, behavior objective, and target goal.
The correct answer and explanation is:
Purpose:
The primary purpose of a suicide prevention campaign is to raise awareness about the warning signs, reduce stigma surrounding mental health struggles, and encourage individuals at risk to seek help. The campaign also aims to educate the public about available resources and promote supportive environments that foster open conversations about mental health.
Focus:
The focus of the campaign should be on the importance of early intervention, destigmatizing mental health issues, and providing clear, accessible resources for people struggling with suicidal thoughts. It should emphasize the fact that seeking help is a sign of strength, not weakness. The campaign should also encourage community-based support systems and train individuals in recognizing warning signs of suicide.
Priority Audience:
The priority audience for this campaign should be adolescents and young adults, ages 14-24, as this group has a higher risk of experiencing suicidal thoughts and behaviors. Additionally, caregivers, educators, and mental health professionals should also be targeted, as they can act as first responders in identifying at-risk individuals. Communities and social media platforms, where young people often share experiences, are also key venues to reach this audience.
Behavior Objective:
The campaign should aim to shift the behavior of individuals by encouraging them to take proactive steps in addressing mental health. The behavior objective is for individuals to recognize the signs of someone at risk of suicide, seek help for themselves or others, and reduce the fear or embarrassment associated with discussing mental health challenges. It should also foster a culture where mental well-being is prioritized and openly discussed.
Target Goal:
The target goal is to reduce suicide rates by at least 10% within a specified time frame, such as five years, by promoting intervention and the use of mental health services. Additionally, the campaign should seek to increase the number of individuals seeking professional help and reduce the stigma associated with mental health challenges by tracking changes in public attitudes toward mental health through surveys and engagement metrics.