As a situational influence, antecedent states include Multiple Choice the crowding in retail stores. the purpose of the purchase. other people present. the consumer’s debit card balance. the time of day.
The Correct Answer and Explanation is:
Correct Answer: the consumer’s debit card balance
Explanation:
Antecedent states are temporary conditions or moods that influence a consumer’s buying behavior right before or during the purchase. These states are different from more permanent traits like personality or lifestyle. Antecedent states are classified under situational influences, which are external factors that impact consumer decisions at a particular time and place.
Among the choices provided, the consumer’s debit card balance is the best example of an antecedent state. This is because it refers to a temporary internal condition that can affect the consumer’s ability to make a purchase at a specific moment. If the balance is low, the consumer may limit their spending or choose not to buy at all. If the balance is high, the consumer may feel more financially confident and willing to spend more. This condition is not stable over time and can vary daily or even hourly, making it a true antecedent state.
The other options are examples of different situational influences:
- The crowding in retail stores is an example of the physical surroundings.
- The purpose of the purchase refers to the task definition, which is a reason for the purchase.
- Other people present highlights social surroundings, such as the influence of friends or family.
- The time of day relates to the temporal perspective, another category of situational influence, but not necessarily an antecedent state.
In summary, antecedent states include individual psychological or physical conditions like fatigue, hunger, mood, or available funds. These states are often overlooked but can significantly influence purchasing decisions. The consumer’s debit card balance fits this definition perfectly because it is a temporary personal factor that can directly shape buying behavior.
